Search Engine Optimization (SEO) is here to stay. No matter what. But SEO practices keeps changing with time to reflect the changes in Search Engine algorithms. Keyword stuffing, Meta keywords, Mass blog commenting, Mass web directory and article directory submissions no longer helps to achieve higher ranks in Google SERPs.
So I’m going to introduce you 10 Best SEO Tips for beginners to follow post the Google Panda and Penguin updates. These are certainly the best SEO practices for 2012.
Top 10 Free SEO Tips for Beginners
1. Keyword Competition
Don’t go for the most competitive keywords right from the beginning unless you have enough budget and the same time don’t settle with whatever Google give you. If you have a new website and low budget then it’s better to target mid-tail and long-tail keywords. Once you have a positive cash flow invest those profits to compete for more broader and competitive keywords.
2. On-Page SEO
Don’t repeat your target keywords several times. Instead of repeating the ‘same‘ keyword multiple times use a mixture of synonyms, related words and alternatives. Use Google AdWords Keyword Tool for a quick keyword research before you write the article and diversify the keyword usage. Make sure that your Keyword Density is less than 4–5% otherwise it may look a bit spammy.
3. Content Quality
Don’t waste your time writing eHow styled “How to open a Gmail account” content. Instead, focus on writing quality content, link to other articles wherever necessary and leave some money for marketing/link building.
Have a mixture of decent content aligned against keywords and some exceptionally strong featured content that is aggressively marketed. If a page is performing well on SERPs (search engine result pages) then reinvest time and money to improve its depth and quality.
4. Site Size
It’s always better to have 100 quality articles than thousands of 150-word pages written only for Search Engines. I know a lot of bloggers who hire writers and update their blog with garbage guest posts only to keep their blog active. I would say try to improve your website over time using the data from your website analytics and competitive analysis and research.
If you don’t trust me watch this Google Webmaster Video where a user asks:
How important is the frequency of updates on a blog?
Some people are under the impression that blogs are good for SEO only if they’re updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn’t the content more important than the simple # of posts per day/week?
And, Matt’s (www.mattcutts.com) answer was:
…Whenever you’re thinking about search engines it’s much, much, much more important to think about the quality of your content. For example on my blog I don’t post every day. Sometimes I don’t post every week. But I try to make sure that each post has something useful about it or some kernel that’s going to be helpful to people, that’s funny and that’s interesting…
Don’t monetize your website/blog with too many ads. Google is already penalizing sites that don’t have much content “above-the-fold”. Monetize your website lightly at first and as the site ages you can tweak accordingly. Use your analytics data to refine and improve your monetization strategy for a better user experience.
6. Diversify Your Anchor Texts
Don’t use the same anchor text all the time for both internal linking and backlink building (i.e. On-Page & Off-Page). If people were to link you naturally then they would be using different anchor texts. Right? So diversify your anchor texts!
7. Deep Links
Like the anchor texts you need to diversify the incoming links as well. Don’t point all the incoming links to the homepage. Instead, point links to the most relevant pages. You can use your analytics to determine which pages deserve more links. Google, especially after the panda and penguin update, will surely penalize your website if the majority of your backlinks point to your homepage. It doesn’t make any sense to link to homepage when the real content is in the inner pages.
8. Backlink Quality
It’s all about link quality! One quality backlink from an authority blog/website is much, much, much better than 100 links from low quality sites or 1000 mass blog comments. Your competitor may have hundreds or thousands of backlinks but you can surely outrank them by building few quality backlinks from the same niche.
So those mass directory submissions, article submissions, spammy profile links NO LONGER works. I have received so many requests in the past few days from webmasters to remove their automated type of links from my blog comments as they were penalized by Google for spamming.
9. Link Velocity
Link Velocity is the rate at which you build backlinks to your website. Don’t build 1000s of links at once. Instead, do it gradually with occasional spikes from viral marketing campaigns. Google will SURELY raise a red flag if it notice a huge jump in backlinks from low quality sites in a short period of time.
10. Be More Social
Post panda and penguin Social Media Marketing is more important than ever. When you publish a blogpost make sure that you share it on all Social Media platforms – Facebook, Twitter, LinkedIn, Google+, Delicious, StumbleUpon, Digg, Twitterfeed etc.