Is it really possible to make $100,000 a year from Google AdSense (or by selling ads on your website/blog)? If so, then the real question is how much traffic do you really need to make big bucks with Google AdSense?
While it’s true that we can’t predict the Google AdSense income exactly, we can optimize the ads in different ways so as to make the most out of it.
Also, you must make sure that your website category is advertising friendly because your AdSense income depends a lot upon the category of your website. You can use Google AdWords Keyword Planner tool to find out the competition in your industry.
If there is enough competition (i.e. if the suggested bid by AdWords for keywords in your niche is high) then we can assume that Google will fill your ad spaces with high paying ads (see how AdSense works).
For example, if you Google search “loans” then you’ll see a lot of ads so it means that if you have a blog related to personal finance then there will be enough competition for your ad space.
Now I’ve randomly added few keywords to Keyword Planner to find out its suggested bid by AdWords. Here they are:
As you can see, the competition for keywords related to “finance” is very high compared to keywords related to “food”. Of course, the suggested bid is just an estimate and the real cost-per-click varies a lot.
But still, even if it’s $5 then it means a lot. Why? It’s because the cost per click to advertise on Google is very high compared to cost per click on Google Display Network. So if an advertiser is paying $0.50/click on Google then he may be paying only $0.10/click on Google Display Network.