First Published: March 11, 2008; Saturday, August 12, 2017.
When you make yourself very visible to your target customers you make it easy for them to choose you. Pay-per-click advertising is one of the most popular advertising model on the web that’s effective for all businesses (big or small).
It lets you attract instant targeted traffic to your website and unlike traditional advertising, you pay only when someone actually ‘clicks’ on your ad and ‘visits’ your website.
Some of the most popular pay-per-click advertising networks are Google AdWords, Bing Ads (formerly Microsoft adCenter and MSN adCenter), Facebook Ads, Yahoo Search Marketing (now known as Yahoo Gemini), and Amazon Advertising.
What’s more? It takes just few minutes to setup your first campaign and is super-easy to track the performance of your campaigns. And the best thing about per-per-click advertising is that there’s no minimum spending required, you can start, pause, or stop your ad campaign at any time.
For instance, you can set a daily budget of $5 and maximum cost per click (CPC) of 5 cents. So you pay only when someone clicks on your ad. It’s that simple!
Free PPC Advertising Credits (Quality > Quantity)
Almost all the popular ad networks (Google AdWords, Bing Ads, Facebook Ads, Amazon,Yahoo, etc.) offer free advertising credits to new advertisers so that they can kick-start the first pay-per-click ad campaign, risk-free.
So here is a list of the most popular (and best) ad networks that offer a free credit (either as a bonus or as a coupon code or free trial) to new advertisers. Kick-start your first PPC campaign today!
Warning: Does the landing page appear broken? Disable your ad blocker as it can block the website content (like captcha, coupon code, images, etc.) of the following advertising networks.
Bing Ads Coupon
Bing Ads (formerly Microsoft adCenter) is an advertising platform by Microsoft that lets you advertise on the search results of Bing, MSN, Yahoo, and AOL.
Bing now powers almost one-third of U.S. desktop web searches and it’s attracting a monthly searches of over 15 billion across the globe. Plus, it connects you with over 60 million searchers who do not use Google.
The best thing about Bing Ads is that its traffic quality is better than that of Google and yet the cost per click is low. It means your return on investment on Bing Ads could be higher than that of Google AdWords (though the traffic volume can’t be matched in any way).
Microsoft is now offering higher coupon credits to attract more advertisers and the Bing Ads promo code depends upon your location and is different for different countries.
Bing Ads coupon code for the U.S. is $100, for Canada it’s $50, for U.K. it’s £50, for Germany, France, Italy and Spain it’s €50, for India it’s Rs. 1,000, for New Zealand it’s $50 NZD, for Australia it’s $50 AUD, for Brazil it’s R$120, and for Mexico it’s MXN 670.
- Free Credits: Up to $100
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: January 15, 2018
- Sign Up:
- $100 Coupon (for United States) Update: Enter promotional coupon code and spend $25 to receive $100 Bing Ads credit.
- $50 Coupon (for Canada)
- £50 Coupon (for U.K.)
- €75 Coupon (for Germany) Update: Enter promotional coupon code and spend €15 to receive $€75 Bing Ads credit.
- €50 Coupon (for France)
- €50 Coupon (for Italy)
- €50 Coupon (for Spain)
- INR 1,000 Coupon (for India)
- R$150 Coupon (for Brazil) Update: Enter promotional coupon code and spend R$30 to receive R$150 Bing Ads credit.
- MXN 670 Coupon (for Mexico)
- $50 NZD Coupon (for New Zealand)
- $50 AUD Coupon (for Australia)
Note: You do not have to accrue any advertising charges to avail the free credit (except for the U.S. coupon) — all you need is a valid billing address and a payment method — but your billing address, currency, and the Bing Ads coupon code should match (e.g. U.K. address, GBP currency; UK coupon).
Don’t Miss: Bing Ads vs. Google AdWords: 10 Features Unique To Bing Ads
Google AdWords Coupon
Google AdWords is an advertising program that lets you advertise your website on Google’s search engine results pages and millions of publisher websites on the Google Network.
Google has over 60% global search market share and its AdSense is the most popular affiliate program on the web connecting millions of advertisers and publishers. And that makes Google the preferred (and most popular) online advertising platform.
AdWords supports a variety of advertising models like Cost Per Click (CPC), Cost Per Mille (CPM), Cost Per Action (CPA), Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc. and it lets you create text link ads, banner ads, and rich-media ads.
Google offer free credits worth anywhere between $25 to $100 to new advertisers (and sometimes to existing advertisers as well to retain them).
- Free Credits: Up to $100
- Self-Serve: Yes
- Initial Deposit: Yes
- Minimum CPC: $0.01
- Expiry: December 31, 2017
- Sign Up:
- ARS 700 Credit (for Argentina)
- $100 Credit (for Australia)
- €75 Credit (for Austria)
- €75 Credit (for Belgium)
- R$ 100 Credit (for Brazil)
- $75 Credit (for Canada)
- 600 kr Credit (for Danmark)
- €75 Credit (for Finland)
- €75 Credit (for France)
- €75 Credit (for Germany)
- INR 2,000 Credit (for India)
- $300 Credit (for Israel)
- €75 Credit (for Italy)
- €75 Credit (for Ireland)
- ¥7,500 Credit (for Japan)
- $100 Credit (for Korea)
- €75 Credit (for Nederland)
- $100 Credit (for New Zealand)
- 750 kr Credit (for Norway)
- 2,000 Peso Credit (for Philippines)
- PLN 200 Credit (for Poland)
- €60 Credit (for Portugal)
- 2,500 Rubles Credit (for Russia)
- €75 Credit (for Singapore)
- €75 Credit (for Spain)
- 750 kr Credit (for Sweden)
- NT$1500 Credit (for Taiwan)
- $100 Credit (for Turkey)
- AED 300 Credit (for U.A.E.)
- $75 Credit (for U.K.)
- $75 Credit (for U.S. & Canada)
- $75 Credit (for U.S.)
- $100 YouTube Ads Credit (for U.S., Canada, U.K., Australia, Germany, France, Brazil, New Zealand, and more.).
Google AdWords free credits is available for more countries. You can simply go to your local Google homepage (e.g. www.google.com.pk — for Pakistan) and add “/adwords/?channel=gdn-ef” at the end of the URL (e.g. www.google.com.pk/adwords/?channel=gdn-ef) and it will show the AdWords coupon credits available for your country.
Note: Google requires you to accrue advertising charges $5–$100 (depending upon the value of the coupon) in order to claim the free credits. If the above coupon codes didn’t work for you or you haven’t received the promotional code by email then you can phone their sales team and they will give you up to $100 free credit (sometimes more than that — based on your location) to try AdWords.
Yahoo Gemini Coupon
Microsoft and Yahoo have formed a “search alliance” in 2009 to compete with Google. And they created the Yahoo! Bing Network (after renaming Microsoft adCenter to Bing Ads), which was a combined advertising marketplace made up of Yahoo, Bing, and premium partner websites such as Facebook, Amazon, CNBC, Monster, etc.
Later in 2015, the Microsoft-Yahoo partnership was modified, and Yahoo started selling its own ads through its new advertising platform called Yahoo Gemini. That’s not all. Yahoo inked a deal with Google as well to power Yahoo search and show Google ads as well on Yahoo search results.
Basically, it means that Yahoo is now showing ads from Bing Ads, Google AdWords, and Yahoo Gemini on its web properties. However, Yahoo’s native ad inventory is available only via Yahoo Gemini.
Yahoo Gemini is a self-serve advertising solution that lets you advertise on Yahoo, one of the top destinations on the web with over a billion visits a month.
Yahoo Gemini allows you to buy search ads as well as native advertising and you can manage your ads within a single interface (you can buy search and native ads separately).
Your search ads will appear on Yahoo Search and your native ads will appear on Yahoo.com and its network of websites (including Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Lifestyle, etc.), across desktops, tablets, and smartphones.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: $25
- Promo Code: YAHOOADS
- Expiry: Unknown
- Sign Up: Yahoo Gemini $50 Credit
Note: You need to enter the promotional code when you open a new account and it’s valid for ninety days after activation.
Amazon Ads Coupon
Amazon Sponsored Products lets you reach more shoppers by promoting the products you’re selling on Amazon.com with keyword targeted ads.
It shows relevant ads to targeted shopper searches on Amazon.com, boosting the visibility of your products. And you pay only when a shopper clicks your ad and visits your products/offer page.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: October 31, 2017
- Sign Up: Amazon Sponsored Products $50 Credit
LinkedIn Ads Coupon
Sponsored Content by LinkedIn lets you advertise on the world’s largest professional network (over 450 million users). With Sponsored Content, you can promote your company updates to more users and possibly attract more followers.
You can set targeting options (and of course track conversions) so that you reach only the right audience on all devices (desktop, tablet, and mobile). LinkedIn is offering $50 in free ad credits and it’s applicable only to new advertisers with a limit of one coupon per customer.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: Unknown
- Sign Up: LinkedIn Sponsored Content $50 Credit
Apple Search Ads Coupon
Search Ads by Apple (Available in the U.S., UK, Australia, and New Zealand.) lets you advertise your app on Apple App Store. With Search Ads, you can place your app on top (depending upon the bidding and ad relevancy) of the regular App Store search results and connect with the searchers directly.
Search Ads follows a cost-per-tap pricing model and it means there’s no minimum spend required and you pay only when a user taps on your ad. Plus, you can set a budget and can start or stop your ads at any time
Since most of the app downloads happens via search it’s the best way to showcase your app to potential customers on the App Store. What’s more? You can try Search Ads for free as Apple is offering a $100 free credit to welcome new advertisers (for a limited time).
- Free Credits: $100
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: October 31, 2017
- Sign Up: Apple Search Ads $100 Credit
Perfect Audience Coupon
Perfect Audience is one of the most popular retargeting ad platform that lets advertisers retarget users across the Web, Facebook and Twitter.
That is, you can follow-up with your website visitors (especially those who didn’t take a specific action on your website) by creating a retargeting ad campaign.
You can try Perfect Audience for free as they’re now offering $100 in free ad credits to new advertisers. Once you activate an ad campaign the free credits are valid for only 2 weeks or until you fully redeem it, whichever happens earlier.
- Free Credits: $100
- Self-Serve: Yes
- Initial Deposit: Nil
- Sign Up: Perfect Audience $100 Credit
Don’t Miss: Kick-start Your First Perfect Audience Retargeting Campaign In 5 Steps
Free PPC Advertising Credits (Quantity > Quality)
As you probably know, there are many paid traffic sources on the web from where you can buy targeted traffic to your website. The best thing about online advertising (unlike television, radio, print, etc.) is that it’s totally accountable and you get to know the exact returns of every single dollar that you are spending.
A huge chunk of the online ad spend actually happens on paid search ads (or rather search engine marketing) because of the superior traffic quality (and hence the performance). You can reach 96% of the U.S. searchers by signing up as an advertiser on Google.com (via Google AdWords) and Bing.com (via Bing Ads).
Because Google, Microsoft, Yahoo, Ask.com, and AOL have a combined market share of over 95% in the U.S. search market and they account for almost 99% of the U.S. search ad spend.
However, the problem with the big networks is the increasing advertising costs (or Cost Per Click) and reducing return on investment. Here is a list of pay-per-click ad networks that lets you buy low-cost pay-per-click ads. The traffic quality of the following networks are on the lower side but the bid prices are extremely low.
If all you need is more visibility then it’s worth to try all of them (provided you have enough budget for online ad spending). The idea is to track the results of your individual ad campaigns so that you will be able to scale up/down your ad spend based on what’s working and what’s not.
Don’t Miss: Over 61 Paid Traffic Sources To Buy (Real) Targeted Website Traffic
BidVertiser Coupon
BidVertiser is an independent pay-per-click advertising network that lets you advertise on their publisher websites.
It’s an alternative to Google AdSense but apparently you can’t expect the kind of traffic quality that you enjoy on Google or Bing as a good percentage of the publishers are the ones who got banned by Google.
- Free Credits: $20
- Self-Serve: Yes
- Initial Deposit: N/A
- Promo Code: N/A
- Sign Up: BidVertiser Free $20 Credit
7search Coupon
7search is a pay-per-click ad network that places your ad on their search network as well as partner websites across the web.
7search is yet another independent ad network that lets you tap the audience that you can’t reach via Google or Bing.
The top countries for searches are U.S., Canada, U.K, and Australia and the bid prices are significantly lower than that of Google AdWords and Bing Ads.
- Free Credits: $25–$125
- Self-Serve: Yes
- Initial Deposit: $50-$500
- Expiry: Unknown
- Sign Up:
- $25 Credit ($50 Initial Deposit)
- $25 Credit ($100 Initial Ad Spend)
- $50 Credit ($100 Initial Deposit)
- $50 Credit ($100 Initial Ad Spend)
- $125 Credit ($500 Initial Deposit)
- 50% Bonus ($75–$250 Initial Deposit)
Note: The promotional offer or the initial deposit required for each 7search coupon code is different. Please read the offer details mentioned at the end of each offer page. Since there are no expiry dates mentioned on any of the above landing pages it’s a good idea to contact their sales team before signing up.
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