Handbooks

The Web Hosting Handbook: Everything (Almost) You Need To Know

by MAHESH MOHAN on January 12, 2016

Web Hosting Companies

There are a ton of web hosting companies on the web and countless web hosting comparisons, reviews, coupons and deals of those hosting companies also exists. And almost all of the bloggers recommends at least one web hosting company of their choice.

The problem is, the web hosting provider recommended by ‘Blogger A’ could be the worst rated hosting company by ‘Blogger B’ or vice versa. Again, a good percentage of the bloggers or the “best web hosting reviews and ratings” are biased.

For instance, HostGator.com is among the Top 10 Web Hosting Companies (actually at #2) by PC Magazine in 2015 and its Editor Rating is EXCELLENT (Screenshot) — when it’s easily one of the worst rated host in 2015.

And recently I noticed that an ‘award-winning’ blogger was promoting a Black Friday deal of a web hosting company that he otherwise loved to hate. Then again, there are bloggers who is hosting their website with ‘Host A’ but they are promoting ‘Host B’. You know why? Affiliate commissions. Period.

Web Hosting: Everything (Almost) You Need To Know

Today, I just wanted to give you my personal perspective about “web hosting”. And no, I’m neither going to write an individual review of a host nor going to recommend a specific host.

Instead, my goal is to discuss several aspects of web hosting plus compare some of the most popular web hosting companies (with a price comparison chart). I believe you can choose a web hosting plan by yourself once you go through the entire article.

I have organized the article into different sections to make it more readable and here you go:

What You Need To Know About… — Click To Scroll

The Search Engine Optimization (SEO) Handbook — 201+ Resources, Tips, Guides & Tools

by MAHESH MOHAN on March 23, 2015

Search Engine Optimization (SEO) is evolving. And the good thing is… you no longer need a ton of backlinks to rank higher on search engines. In fact, all the Google algorithmic updates that happened over the past several years were to filter out low-quality websites.

For instance, there was an algorithmic update to penalize content farms and websites that were engaged in spamming. And there was another update to penalize web pages with slow loading speed or one with lot of ads.

Here is a comprehensive list of SEO resources that I have collected over the past several years. I have made sure that only the best resources that are comprehensive and simple to understand remain in this list. And to make it easier to consume I have organized all the resources into the following categories and sub-categories. [Read more…] about The Search Engine Optimization (SEO) Handbook — 201+ Resources, Tips, Guides & Tools

The Social Media Handbook — 101+ Resources, Tips, Guides & Tools

by MAHESH MOHAN on January 21, 2015

Social media has grown a lot over the past few years and is still exploding like never before. And that exactly is the reason why marketers are allocating more budget for search engine and social media marketing campaigns.

Social media marketing is the process of gaining website traffic or attention through social networks.

If you already have a strong SEO strategy then integrating social media with your existing campaigns will yield the best results.

101+ Social Media Resources, Tips, Strategies & Tools

The purpose of this social media handbook is to curate some of the best social media marketing resources for you. And if you are also looking for more internet marketing resources then check out my other marketing handbooks.

So, here is a list of some of the best social media resources — for bloggers, marketers, and everyone else — that I have collected over the past several months. [Read more…] about The Social Media Handbook — 101+ Resources, Tips, Guides & Tools

The Content Marketing Handbook — 81+ Resources, Tips, Guides & Tools

by MAHESH MOHAN on January 12, 2015

Content marketing is everywhere and it’s actually the new SEO (sort of). And that exactly is the reason why internet startups are spending a lot of money on content marketing to acquire new customers in an organic way.

Now, what’s interesting is that the content marketing tactics are changing rapidly and there is always a new idea to attract even more customers.

I collect marketing resources as I browse the web and I choose to archive it online as a handbooks. They all can act as a starting point in their respective niches and The Content Marketing Handbook is my 7th handbook.

Note: I have focused only on content marketing and not “Writing” or “Blogging” topics. But you can always look at Blogger’s Handbook or Writer’s Handbook for awesome freelance writing and blogging resources.

The Link Building Handbook – 75+ Resources, Tips, Strategies & Tools

by MAHESH MOHAN on November 19, 2014

Image Credit: Flickr

Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of backlinks.

Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, post Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.

I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).

Read: The Search Engine Optimization (SEO) Handbook | Minterest

The Internet Marketing Handbook – 101+ Resources, Tips, Guides & Tools

by MAHESH MOHAN on July 18, 2014

Internet marketing is huge and it’s getting bigger. If you’re looking for internet marketing resources then you may be confused about where to start since you’ll come across a lot of jargons and terms. So here are over 101 resources that you will ever need as an internet marketer. It’s your starting point so I’m sure that you can take it forward from here.

101+ Internet Marketing Resources, Tips, Guides & Tools

I’ve organized the resources into the following categories: Content Marketing, Search Engine Marketing, Social Media Marketing, Email Marketing, Web Analytics, Landing Pages, Conversion Optimization, Internet Marketing Blogs & Forums, and Internet Marketing Tools.