Long-form content (especially long-form articles and blog posts) is currently trending on the web among brands and bloggers because they’re proven to bring more search engine and social media traffic.
However, long-form content is not something new. They existed as e-books, whitepapers, guides, etc. for a very long time. It’s just that now it’s everywhere — on blogs, e-zines, news portals, etc.
That said, it’s also true that our attention spans are getting shorter — thanks to smartphones and social networks. Long-form content possibly gained its traction among bloggers because of the Google Panda algorithm update because it started rewarding high-quality content and penalized low-quality content (mainly content farms).
Now what’s high-quality and what’s low-quality? Well, it depends and varies. [Read more…] about Long-Form Content vs. Short-Form Content: The Ultimate Comparison With Pros & Cons