What is Guest Blogging, Anyhow?
With so much hype about guest blogging being the ultimate strategy for link building practices, whether you are a blogger or not, you must know what it actually is? Guest blogging in a layman’s language is all about writing a post on another person’s blog. In guest blogging, you write a guest post for another blog (same niche or otherwise) or someone else writes an article for your blog usually for free. Most often guest posts are written by someone to get more exposure for their blog. While guest blogging has several advantages, in some cases it can have some negative impact as well.
Hence, guest blogging offers mutual benefits. If you’re the blog owner then you get high quality content for free and if you’re the guest blogger then your blog gets better exposure by reaching more audience in your niche. So it’s like a win-win situation for the blogger and the guest blogger. A guest post on an authority blog can increase your traffic, RSS readers, Twitter followers, Facebook fans, authority of your blog, and is an excellent way of branding as well.
The best example would be the blog posts done by Neil Patel (of KISSmetrics.com) and Sujan Patel (of SingleGrain.com) on Search Engine Journal as they write regularly for that blog. I recently asked Sujan on Twitter whether his posts on Search Engine Journal are paid or are they just guest posts and he confirmed that those are guest posts.
So if you have a business or want to promote your website/blog then high quality guest blogging can dramatically increase the traffic and thereby your sales as well.
But Why Should Google Penalize ‘Those’ Guest Posts
Having said that, I would like to see another Google Penguin Update which punishes all those blogs which are accepting almost all garbage guest posts. Why? We (readers) are here to read the opinions of the bloggers and NOT those guest bloggers unless it is a high quality article written for users and not for links. I also hate those multi author blogs unless it’s a journal like TechCrunch, Mashable, Search Engine Journal, Search Engine Watch, Smashing Magazine that features original articles, industry news etc and keeps us up-to-date.
In fact I have already unsubscribed the RSS of all the blogs who fooled their loyal visitors by accepting low quality guest posts. And I have also unsubscribed those multi-author blogs too because of their repeated blogposts.
Why Guest Blogging Is Not Dead Yet
Guest blogging is not as easy as it used to be but it is certainly not dead and is STILL a penguin friendly link building technique if you do it effectively. How? Make sure that you write only high quality articles which offer some insights or an in depth research of something of at least 500 words.
Now if you’re a blogger and want to promote your blog by writing guest posts then it’s always a better idea to write the articles by yourself. Outsourcing rarely helps unless you offer them a handsome reward. A quick way to value a guest blogger is by reviewing his/her guest post and ask yourself whether you would accept it on your own blog? If your answer is yes then it means that those posts match the quality of your blog.
If you ask me: I have never accepted guest posts as all the requests which I received in the past were primarily for link juice. I would be more than happy to accept a high quality guest post by Neil or Sujan as all their articles offer some value and they DON’T guest blog for links.
If you got a guest post request from someone whose identity is not known then that person belongs to some agency who will most probably offer a low quality content linking to bad neighborhood. That’s something which should be avoided.
Now, What Google Has To Say About Guest Blogging?
And at last Google answered that question which every SEOs wanted to know: “What is Google’s view on guest blogging for links?”‘
“This is another one of those questions where there’s a couple of ways to interpret it. One is, you know, really high quality guest blogging and whether that’s worthwhile. And I think it is, in some cases.
And the other one is, what if it goes to extremes? Or what if you take it too far? So, let’s start with the easy case. If you’re a high quality writer, you know, you’re, you give a shout out to Lisa Barone or something like that. She’s at a conference, she’s blogging, and maybe she wants to do a guest blog on some other blog.
That blog should be happy to have her. You know, Vanessa Fox, Danny Sullivan, these sorts of people who write something on a different blog. Generally, you should be happy to have them write an article for you. ‘Coz they’re bringing a lot of insight. They’re bringing a lot of knowledge to that. So that can be totally fine. It can be a good win for the person who hosts that and who has that guest blogger come in. And it can be a great way for maybe someone who isn’t quite as well known but writes really, really well to get to be known a little bit better.”
So, that’s the short answer. Now, watch the full video for the longer answer in which he offers some tips for high quality guest blogging.
If you ask me, guest posting on a popular and authoritative site is going to fetch you more traffic than writing a good post on your own blog. So engage in it but with a motive to provide better insights to readers and not just link building. The same applies when you accept posts from guest bloggers for your blog.