As you probably know, Google Analytics (GA) is a free web analytics and reporting service by Google offering traffic analysis and interactive reporting for small, medium and large websites. Google Analytics offers real-time reports, visitor tracking, navigation analysis, traffic segmentation, conversion rates, search engine activity, content analysis, social media statistics, mobile analytics and advertising analytics.
Google Analytics Alternative
Google Analytics is undoubtedly the most popular and best web analytics application out there. It is estimated that 55% of the most popular websites uses Google for traffic analysis. According to Wikipedia, 49.95% of the top 1,000,000 websites (ranked by Alexa) is powered by GA. A 2012 TechCrunch article reports that Google Analytics have about 82 percent market share and is used by more than 10 million websites.
We really don’t need an alternative to Google Analytics as it is free, reliable, powerful and somewhat easy to use. It is good to process up to 10 million hits per month and if you want more then there is a premium version Analytics which targets enterprise users and costs $150,000 annually with 24/7 dedicated support team.
Now, if you still want to try something else then I’m going to introduce you 10 best alternatives to Google Analytics. It includes some of the popular free and premium web analytics services which is a perfect alternative to Google Analytics.
5 Free Google Analytics Alternatives
1. Yahoo! Marketing Dashboard
Yahoo! Marketing Dashboard is a free solution that helps you get a clear picture of your marketing results and reputation, all in one place. Discover new marketing opportunities and determine what works best for your business. It is designed for busy small business owners and not marketing experts. Yahoo! Marketing Dashboard is free but available for U.S. based businesses only.
Piwik is an open source downloadable real-time web analytics software. It offers detailed reports about your traffic and the search engines, keywords, languages used by your visitors.
Clicky is simply the best way to monitor, analyze, and react to your blog or web site’s traffic in real time. Over 500,000 websites currently use GetClicky web analytics to monitor and analyze their traffic in real-time. The free plan supports up to 3,000 page views a day.
Woopra is yet another real-time analytics and customer engagement service. It is free for non-commercial use and supports up to 30,000 actions per month and offers 3 months of data retention.
GoingUp provides web site analytics and seo tools for your website. With GoingUp you can track visitors, monitor sales, see conversion rates and improve your search strategies. It is different from other services as they offer SEO Tools along with the analytics.
5 Premium Google Analytics Alternatives
KISSmetrics is a revolutionary person-based analytics platform with a large client base for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter. Plans start from $29/month which is good to track up to 10,000 unique visitors.
Chartbeat is real-time data for front-line doers. They give you real-time information about your site in an instantly gettable way. You’ll get live stats about your your site’s visitor behavior – from traffic stats, to engagement metrics, to geographic data and everything in between. Plans start from $9.95/month.
Mixpanel is an analytics platform for mobile & web. Some of the key features are Funnel Analysis, Retention and Segmentation which allows you to do incredibly powerful data analysis.
Reinvigorate measures your influence on the web in real-time. Gain up-to-the-minute insight into your audience, then adapt to meet their needs and watch your traffic grow. Plans start from $10/month which can be used for up to 3 websites with 500,000 page views/month.
Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint’s flexible dashboard. It costs a one-time $30 per installation.
Need Even More Alternatives To Google Analytics?
11. Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications.
12. StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
13. Site Meter offers comprehensive real-time website tracking and counter tools that gives instant access to vital information and data about your sites audience.