If you’re reading this blogpost then I guess you already know what is Outsourcing & Offshoring which is all about contracting a business process to another company.
Now, What is Crowdsourcing?
Crowdsourcing is a kind of Outsourcing. In Crowdsourcing, instead of outsourcing tasks to a single company, it is distributed to a group of people known as the ‘Crowd’. It’s the process of sourcing skills from a group of people.
Crowdsourcing Definition by Wikipedia
Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees.
If you have a small business with limited budget but looking for a professional design then Crowdsourcing is just for you.
Why Crowdsourcing Your Designs, Logos & Web Pages Is A Better Idea
When it comes to designing whether it’s a logo or a web page you have got 4 options: 1). You can design it by yourself. 2). You can hire a designer. 3). You can hire an agency/company. 4). You can Crowdsource your design.
If you can design by yourself then it’s the cheapest way to go. But how many of us are actually designers? The next option is to hire a designer who can be your friend or a freelancer. It’s everyone’s choice when they can’t design by themselves. In this case you have to depend on only one person – limited design skills. Again, hiring an agency who have their own designers is very effective as we get a professional design but it’s very expensive.
The last option is to Crowdsource your design (which I believe is the best option) – sourcing design skills from a group of people. Why Crowdsource your design? The design would be better than it would have if done through traditional outsourcing as it’s done through collaboration and competition. When you hire a designer or an agency you’re stuck with their concept. But with Crowdsourcing you get ideas from a crowd.
99designs Review: The #1 Marketplace For Crowdsourced Designs
I’m reviewing 99designs as it is the most popular marketplace for Crowdsourced designs (design contests) with over 85,000 designers worldwide. It is powered by thousands of professional designers from across the world who compete to offer you the best design.
With 99designs.com you can crowdsource the designing of your logos, web pages, mobile apps, social media pages, business cards, brochures, banner ads, icons, buttons, book covers, t-shirts, magazine covers and much more.
How Does 99designs Work?
Crowdsourcing Example: Crowdsourcing a Logo on 99designs
Let’s say you want to Crowdsource a logo design on 99design.com. So in order to get the perfect design you must write a “Design brief” which tells the designer what you want. It includes the name of your logo, slogan (tagline), description of your company, industry, colors, type of logo (word mark, letter form, emblem, web 2.0 etc.). If you have an example logo then you have the option to upload the same.
Now enter the design “Contest details”. You can select from 3 design packages: Bronze ($299), Silver ($499), Gold ($699) and Custom package (minimum offer is $299).
Once you’re done launch your contest by entering the billing details. 99designs offer a 100% money back guarantee within 60 days of payment. So if you’re not satisfied with the results then you can ask for a full refund.
Get The Most Out From Crowdsourced Designs
First, know what you really want. So make sure that you do your homework before launching your own design contest on Crowdsourcing sites. Don’t think that people on Crowdsourcing platforms are willing to work for peanuts. Designers at Crowdsourcing sites are professionals so post your design contest with an above average price. Once the contest is launched interact with the designers so that you get what you want.
And, if you’re really looking for a cheap logo designer then I suggest you to post your contest on Digital Point Contests Forum with all your requirements. There you can find a logo designer for $10 or even $5. Check out my icon which I use as my profile picture for some of the social networking sites. It was designed by a guy at Digital Point for a mere $5. [Lucky me!]
But if you’re serious about your brand then I suggest you to go for 99designs.com itself as you get a professional design tailored to your needs.