If you’re a blogger then I bet you get a lot of emails from marketers (and sometimes from “guru” bloggers) that says they are a regular reader of your blog and then say “Great stuff!” after highlighting a blog post of yours.
The reality? They are neither a
regular reader of your blog nor did they read any of your blog posts. How do I know? Well, essentially what they send is just an email template (it can be copied or a custom one).
You can easily find it out by Google searching a phrase or two from the email message. And they send it to a ton of other bloggers as well — after modifying the name, blog URL, etc.).
So what do they want? Links. More links. And even more links. [Read more…] about Link Building: How SEO Gurus Do It And Why You Shouldn’t Follow Them