Pay Per Click advertising (or simply PPC Advertising) is an Internet Marketing model where advertisers pay only when their advertisement is clicked.

The most popular Pay Per Click advertising networks are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter (now known as Bing Ads).

What’s interesting about the pay-per-click advertising model is that there’s no minimum spending requirement. For instance, you can set a daily budget of $5 and maximum cost per click (CPC) as 5 cents. And you pay only when someone clicks on your ad. It’s that simple!

Last Updated: Wednesday, April 3, 2013.

Free Pay-Per-Click Advertising Credits

Most of the pay-per-click advertising networks (Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask.com, BidVertiser, Miva, etc.) offer free ad credits to attract customers. So, here are the various PPC networks and their available free ad credits. Sign up today!

Microsoft adCenter Coupon (USA)

Free Credits: $25
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: Microsoft adCenter Free $25 Credit

Microsoft adCenter Canada Coupon

Free Credits: $25
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: Microsoft adCenter Free $25 Credit

Microsoft adCenter UK Coupon

Free Credits: £30
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: Microsoft adCenter Free £30 Credit

Microsoft adCenter France Coupon

Free Credits: €30
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: Microsoft adCenter Free €30 Credit

Microsoft adCenter India Coupon

Free Credits: Rs. 500
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: Microsoft adCenter Free Rs. 500 Credit

Yahoo! Search Marketing Coupon

As you probably know, Microsoft & Yahoo! formed the Yahoo! and Bing Search Alliance. So now, you can create a Microsoft adCenter account (now known as Bing Ads) to advertise on the Yahoo! Bing Network. The  Yahoo! Search Marketing is now available only to premium advertisers.

Google AdWords

Free Credits: $100
Initial Deposit: $25*
Promo Code: N/A
Expiry: September 30, 2013
Sign Up URL: Google AdWords Free $100 Credit

*Get the additional $75 worth of advertising when you spend $25.

BidVertiser Coupon

Free Credits: $20
Initial Deposit: N/A
Promo Code: N/A
Sign Up URL: BidVertiser Free $20 Credit

Free Pay Per Click (PPC) Advertising Credits Worth Over $200 is a post by Minterest

Advertise on Bing and Yahoo! Search for FREE! Microsoft is offering a Free adCenter Coupon Code to the residents of United States, Canada, United Kingdom, France, and India – one promotional coupon code per customer.

Free Microsoft adCenter Coupon

The Microsoft adCenter Coupon for US & Canada is $25, for UK it’s £30, for France it’s €30, and for India it’s Rs. 500. So if you’re from UK then you’re required to use UK Coupon as your address and currency should match (e.g US address, US Dollar; UK address, UK Pound). Since the adCenter Coupon Code is considered as a type of currency you’re not allowed to change the currency once the account is setup.

10 Steps To Start Your Microsoft adCenter Campaign

1. Click the “Sign Up” link below according to your country.
2. “Submit” your contact information to get your adCenter coupon code and sign up link via e-mail.
3. Your adCenter coupon code will be e-mailed to you in three business days.
4. Your e-mail will contain a link to sign-up for free advertising on Microsoft adCenter.
5. Create your new adCenter account by entering – Name, Address, Phone, etc.
6. Login to your account and navigate to Accounts & Billing > Payment Methods.
7. Add a valid “Payment Method” to your account in order to redeem the coupon code.
8. Once you enter a valid payment method, you can apply the coupon code e-mailed to you.
9. Enter the coupon code as a “Payment Method” once you have entered the billing details.
10. Start your campaign!

Sign Up for Microsoft adCenter

Are you from US? Sign Up here & get $25 Credits.

Are you from Canada? Sign Up here & $25 Credits.

Are you from UK? Sign Up here & get £30 Credits.

Are you from France? Sign Up here & get €30 Credits.

Are you from India? Sign Up here & get Rs. 500 Credits.

Recommended: Free Pay Per Click (PPC) Advertising Credits Worth $200

adCenter Coupon Terms

Offer expires on June 30, 2013 and applies to advertisers only who sign up for a new adCenter account. There is a minimum bid requirement of $0.05 per click and any portion of coupon credits not used within 90 days from the date you signed up will expire. adCenter Coupon Codes are valid only to the residents of US, Canada, UK, France, and India with one coupon code per customer.

Free Microsoft adCenter Coupon Code – Worth Up To $50 is a post by Minterest

Grow your business with the new Yahoo! Bing Network. Now you can request Bing Ads coupon code for free advertising on the Yahoo! Bing Network. The coupon is applicable to new advertisers only and will be e-mailed to you in three business days with instructions about how to redeem your coupon code. The free credits is available to the residents of U.S., Canada, U.K., France, and India, with additional markets coming later this year.

Why Bing Ads (formerly Microsoft adCenter)?

1. With one Bing Ads account you can advertise on the Yahoo! Bing Network.
2. Access to advertising inventory from both Microsoft (Bing & MSN) and Yahoo! Network.
3. Two great search engines (Bing & Yahoo!). One single platform.
4. See your ads on Yahoo! and Bing search engines with Bing Ads.
5. Combined audience of nearly 600 million searchers worldwide.
6. Offers better conversions and traffic quality than Google.
7. It’s fast, easy, and absolutely free to start your campaign today.

Read: Why You Should Advertise On Bing Ads And Not On Google AdWords

How To Get Bing Ads Coupon

Now, you can advertise on the Yahoo! Bing Network for free! Bing Ads is now offering free coupons for the residents of U.S., Canada, U.K., France and India. The Bing advertising coupon for the United States and Canada is $25, for UK it’s £30, for France it’s €30, and for India it’s Rs. 500. And you’re required to use the ‘right’ coupons. Also, your address and currency should match (e.g. India address, Indian currency; UK address, UK currency). You are not allowed to change the currency once the account is created so make sure that the Bing Ads coupon is for the same currency and country you are located in, otherwise it will not work properly since Bing coupon code is considered as type of currency.

10 Steps To Start Your Bing Ads Campaign

1. Click the “Sign Up” link below according to your country.
2. Now “Submit” your contact information to get a coupon code for free search advertising.
3. Your coupon code will be e-mailed to you in three business days.
4. Your e-mail will contain a link to sign-up for advertising on Yahoo! Bing Network through Bing Ads.
5. Create your new Bing Ads account by entering the basic info – Name, Address, etc.
6. Login to your new account and navigate to Bing Ads > Accounts & Billing > Payment Methods.
7. Now add a valid “Payment Method” to your account in order to redeem the coupon code.
8. Once you enter a valid payment method, you can redeem the coupon e-mailed to you.
9. You can enter the coupon code as a “Payment Method” once you have entered the billing details.
10. Start your campaign!

Free Bing Advertising Coupon

If you’re from US, Sign Up here for Bing Ads Coupon worth $25.
If you’re from Canada, Sign Up here for Bing Ads Coupon Code worth $25.
If you’re from UK, Sign Up here for Bing Ads Coupon worth £30.
If you’re from France, Sign Up here for Bing Ads Coupon worth €30.
If you’re from India, Sign Up here for Bing Ads Coupon Code worth Rs. 500.

Recommended: Free Pay Per Click (PPC) Advertising Credits Worth $200

Bing Ads Coupon Details

Offer expires on June 30, 2013 and applies to new advertisers only who sign up for a Bing Ads account. There is a minimum bid requirement of $0.05 per click and any portion of Bing/adCenter credit not used within 90 days from the date you signed up will expire. Bing Coupon Codes are valid to the residents of US, Canada, UK, France, and India only with one coupon code per customer.

Free Bing Ads Coupon Code – Worth Up To $50 is a post by Minterest

What is Microsoft adCenter?

Microsoft adCenter is a platform that enables you to create, manage and optimize your search marketing campaigns to targeted buyers from a pool of 162 million unique search users on Microsoft Bing and Yahoo! Networks. That’s over 30% of US online market. 81% of them have recently purchased online, and they convert at a higher average rate than Google.

Microsoft adCenter Promotional Coupon Code

Microsoft adCenter (formerly MSN adCenter) is now offering free coupon codes for the residents of US, Canada, UK, India and France. However, the promotional code is different for each countries. adCenter Coupon for United States and Canada is $25, for UK it’s £30, for India it’s Rs. 500, and for France it’s €30. And you’re supposed to use the coupons accordingly. Moreover, your address and currency should match (e.g. UK address, UK currency; US address, US currency). You cannot change the currency once the account is created so make sure that the coupon is for the same currency and country you are located, otherwise it will not work properly since the adCenter promo codes are considered as type of currency.

Read: Why You Should Advertise On Microsoft adCenter And Not AdWords

Make the most of your marketing budget

Online advertising isn’t just for big businesses with big budgets. Keyword advertising can be an effective, low-cost way to get new customers to find your business online. Microsoft adCenter makes it easy to begin using paid search (also called keyword advertising). You can start with just a few keywords and build from there — It’s fast, easy, and absolutely free to start your Microsoft adCenter campaign today. And you only pay when your ad is clicked.

Reach out to a qualified audience

Not all search engines bring the same audience, so a wise search marketer considers using more than one in his or her marketing tool bag. A little research can be of great help in determining where to start. Microsoft adCenter puts your ad in front of Bing and Yahoo! search users, who are converted to customers at a higher average rate than Google users in three out of five categories. It’s a qualified audience of proven buyers to whom you can start advertising your business when you sign up for adCenter.

Target your marketing efforts

By adopting adCenter’s targeting capabilities, you can reach out to the right audience at the right time and help improve your return on investment. Audience selection criteria helps improve your audience targeting strategy with the ability to target based on geographical location, day of the week, time of day and age and gender.

Let Microsoft adCenter be the ticket to search marketing success for your small business

Microsoft adCenter is an advanced platform for online advertising— powerful enough to allow you to reach out to millions and millions of viewers on the Microsoft Bing and Yahoo! networks and precise enough to target your potential customers.

Kickstart Your First Ad Campaign With Free Microsoft adCenter Coupon

If you’re from US, Sign Up here & get adCenter Coupon (USA) worth $25.
If you’re from Canada, Sign Up here & get adCenter Coupon worth $25.
If you’re from UK, Sign Up here & get adCenter UK Coupon worth £30.
If you’re from France, Sign Up here & get adCenter Coupon Code worth €30.
If you’re from India, Sign Up here & get adCenter Promo Code worth Rs. 500.

Note: Make sure that you use the appropriate URL to sign up. That is, residents of UK must use the sign up the URL for UK, and residents of India must use the sign up the URL for India.

Microsoft adCenter Coupon Details

Valid only for advertisers who open a new Bing Ads account by June 30, 2013 (midnight PST) and redeem their coupon code within 10 days of signing up for their new Microsoft adCenter account. The offer valid only for residents of US, UK, India & France. Limit: one ad credit per customer. There is a minimum bid requirement of $0.05 per click through when using adCenter.

Free Microsoft adCenter Coupon is a post by Minterest

Last Updated: Wednesday, April 3, 2013.

Today I am going to share a few tips about Microsoft adCenter (formerly MSN adCenter). I believe that all the information written in this article is true, correct and complete.

I. Microsoft adCenter (formerly MSN adCenter) is Microsoft’s online advertising platform after forming an alliance with Yahoo! have an estimated audience of 164 million potential US customers. That’s 30% of US Search Market.

II. According to Microsoft website MSN/Live Search is converting users into buyers at a higher rate than Google or Yahoo and it’s correct too as from my own experience I have found that Microsoft adCenter offers a better conversion rates than Google AdWords. There were times when my conversions were over 25%.

III. The traffic quality of Bing is the best when compared to Google or AOL. It means you get more Return On your Investment (ROI).

IV. The whole Sign Up process is pretty easy with simple and powerful user interface. But I must say that Google AdWords’ interface is the best of all as it’s very simple and easy to use.

V. For customer support I give 5 star rating to Microsoft adCenter. And Google sucks when it comes to customer support. They were sending automated replies instead of responding to my emails. Things have changed and now I feel like Google AdWords offers better customer support as the adCenter Support Center has become complicated.

VI. Pay less for quality traffic. It’s one of the biggest advantages of MSN adCenter over Google AdWords. Microsoft adCenter’s bid rates are much lower than that of Google. The Minimum bid required per click is 0.05$. However the number of clicks are significantly lower than that of Google, it’s because of Google’s 60% market share in search market.

VII. Unlike Google AdWords there is no activation fee for Microsoft adCenter.

VIII. Microsoft adCenter accepts Credit Cards, Debit Cards, PayPal (USA), Checks, Bank Transfer, Lastschriftverfahren (Germany), and of course Coupons..

IX. The Microsoft adCenter Promotional Credits are valid only to the residents of the US, Canada, UK, France & India.

X. Microsoft adCenter is now Bing Ads – an alliance of Yahoo! and Bing Network.  The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites.

BONUS: Your coupon codes will be emailed to you in three business days along with instructions about how to redeem your coupon.

Microsoft adCenter promotion is different for each countries. The adCenter Coupon for United States and Canada is $25, for UK it’s £30, for India it’s INR500, and for France it’s €30. And so, your address and currency should match (e.g. UK address, UK currency; US address, US currency). You cannot change the currency once the account is created so make sure that the coupon is for the same currency and the country you are located, otherwise it will not work properly since the adCenter promo codes are considered as type of currency.

10 Microsoft adCenter Tips You Probably Don’t Know is a post by Minterest

Dear Google AdWords,

You’re the uncrowned king of online advertising but you’ve terribly disappointed me long time back when you suspended one of my AdWords campaign for the so called “Landing Page and Site Policy violations” or “Landing Page Experience” when I didn’t actually do anything really wrong.

It’s alright! That was a long time ago. But today, I just wanted to highlight some of the Google AdWords Advertising Policies and showcase some ads to confirm whether that’s how you define quality and landing page experience.

Okay, according to you “Advertising should be accurate and truthful”. I understand that you do want to improve user experience. Now let me paste few screenshots of ads which I see whenever I Google for “AdWords Coupon” related searches.

Google AdWords’ terms and conditions for online advertising promotional credits clearly says “The promotional credit is non-transferable and may not be sold or bartered.”

But, What about the following Sponsored ads?

Google SERP for the keyword “AdWords Coupon”

…and

Google SERP for the keyword “AdWords Voucher”

Now, What about “Relevance, Clarity, and Accuracy”?

It says the ad text must be relevant, clear, accurate, descriptive and must not be confusing.

• Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they’ll find on your site.
• Products or services that are promoted in your ad must be reflected on your landing page.
• Ads can’t have any missing lines of text, excessive spacing, or extremely bad grammar.

It means our ads and keywords must be directly related to the content on the landing page, right? Okay, so I searched for “AdWords Coupon” once again.

Now what do you have to say about this ad?

Sponsored ad related to “AdWords Coupon”

…and its ‘landing page’ (http://www.grtjewels.com/)

Landing Page Experience – Ad related to “AdWords Coupon”

Honestly, how does this makes sense?

That’s not all, you do have a “Grammar and Spelling Policy” too, right?

It says you don’t allow ads with incorrect grammar or misspellings which is not limited to wrong words, wrong verb tense, misspellings etc. You created this policy to provide a positive user experience right?

Now, what about this…

…and this ad?

Oh, ‘Googles’, come on!!

And you DON’T allow ‘Arbitrage’ as well, right?

Google AdWords doesn’t allow the promotion of websites that are designed for the sole or primary purpose of showing ads. This practice of promoting sites where the main purpose is to get users to click on ads is called arbitrage.

But Take A Look At The Following Ad

Sponsored Ad focusing ‘Click Arbitrage’

…and its so called ‘landing page’

Landing Page Experience – Ad related to “AdWords Coupon”

Finally, The Landing Page Experience

• Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad).
• A good landing page experience can help you gain the trust of your customers and keep them coming back to your site. Get more mileage out of your landing page by making it easier for visitors to make a purchase, sign up for a newsletter, or do other things you want them to do on your website.

Okay, I searched for “AdWords Coupon” once again:

Sponsored ad related to “AdWords Coupon”

Wow! That’s a super descriptive ad and is not infringing any trademarks, right? Okay, but what about its ‘landing page’ (shown below) and how’s it related to that specific ad and keyword?

Landing Page Experience – Ad related to “AdWords Coupon”

Conclusion

So, dear Google, “Spammers are really gaming the AdWords today” and they’re just inflating the costs of those paying advertisers by tricking your system. They must all be using fake AdWords accounts and advertising using free coupon codes. I have been tracking this for a long time and noticed that every time I do pay-per-click related searches these ads appear but with different landing pages.

All I want is that, “You go and figure it out!”

Sincerely,

A Microsoft fanatic (on behalf of those paying AdWords advertisers)

Dear Google, Here’s How Spammers Are Inflating The Costs Of ‘Real’ Advertisers is a post by Minterest

When I wrote the blogpost “How To Make Money Online With AdWords Without A Website” I got few comments and e-mails about whether Google AdWords allows direct linking. That is, are we allowed to link directly to advertisers (using our affiliate URLs) from AdWords ads? In a word, Yes! But wait, they do have some advertising policies so here are the AdWords advertising terms, guidelines and the landing page policies every digital marketer should know.

According to Google,

[quote]Advertising should provide a positive experience to users. Showing users the right ads at the right time can truly enhance a user’s experience.[/quote]

Google AdWords Ad Approval Process In A Nutshell

When you create an AdWords campaign it goes through an approval process. Each ad copy (ad text, keywords, landing page) is reviewed individually by Google. If they find an issue, you will be notified with a possible reason for ad disapproval. Every time you create or edit an ad copy it will be reviewed automatically.

Google says they usually approve or deny the ad within 3 business days. From my analysis, I found that text ads targeting Google network are approved quickly (within hours or sometimes instantly as they’re automated) and image ads usually take longer since they are displayed on Google’s partner network and publisher websites.

Different  AdWords Ad Status Messages

Under review – Your ad is still being reviewed.

Eligible – Your ad’s still being reviewed, but it can show on certain pages.

Disapproved – There’s an issue with your ad and it can’t show right now.

Approved (adult) – Your ad’s approved, but it can only show in certain countries and sites where adult content is allowed.

Approved (non-family) – Your ad’s approved, but it can only show in certain countries and sites where this type of content is allowed.

Approved (limited) – Your ad’s approved, but it can only show in certain countries and devices where this type of content is allowed.

Google AdWords Advertising Policies & Terms

Image Credit: Free Digital Photos

[quote]Affiliate Marketing Is NOT Dead On Google AdWords[/quote]

Google’s Affiliate Auction Policy

Google’s affiliate policy is that they will display only “one ad per search query for advertisers sharing the same top-level domain in the display URL.”

It means that if you’re an affiliate marketer and are promoting, let’s say GoDaddy.com, then your ad won’t be shown since ‘GoDaddy’ is a trademark owned by GoDaddy.com and they run the ads for almost everything related to domain names and web hosting.

For example,

If you’re promoting GoDaddy Web Hosting (targeting the keyword ‘GoDaddy Coupon”) and are linking directly to GoDaddy.com from AdWords using your affiliate URL (e.g. http://www.godaddy.com/ref=12345) as the destination URL then according to Google the following URLs are equivalent:

• http://www.godaddy.com/ref=12345
• http://godaddy.com/ref=12345
• http://hosting.godaddy.com/ref=12345
• http://www.godaddy.com/hosting/ref=12345

And the following URLs are considered distinct as they’re all different top-level domains:

• http://www.godaddy.com/ref=12345
• http://www.godaddy.co.uk/ref=12345

Also, make sure that your landing page is not an exact/identical copy of another advertiser’s landing page.

Google won’t show multiple ads for identical or similar landing pages at the same time; if another advertiser’s ad leads to a landing page that’s similar to yours, and his keyword has a higher Ad Rank, his ad will show instead of yours.

Google’s Display URL Policy

In Google AdWords the display URL (up to 35 characters) is the website address that’s displayed in your ad (i.e. the visible URL). AdWords’ display URL policy is that the domain of your display URL must match the final landing page (i.e. the webpage a user sees after all redirects).

For example,

If your destination URL is http://www.godaddy.com/hosting/ref=12345 and the final landing page URL is http://www.godaddy.com/hosting/web-hosting.aspx then your display URL must be “godaddy.com” or “www.godaddy.com”.

Google’s Destination URL Policy

In Google AdWords the destination URL is the URL that loads when a user clicks on your ad. Don’t get confused with landing page URL which is the final page a user sees after all redirects. If your destination URL doesn’t redirect then both the destination URL and the landing page URL are the same. AdWords’ destination URL policy is that your landing page shouldn’t lead to an error page or an under construction page. Also, it must not lead to an e-mail address or a file (image, audio, video, PDF documents etc.)

Google’s Landing Page Experience

In Google AdWords, the landing page experience refers to user experience. You can improve the landing page experience by improving your ad’s Quality Score. The Quality Score is Google’s measurement of “how relevant your ads, keywords, and landing page are to a person seeing your ad”. You can improve your Quality Score by writing relevant ads, creating original content and with easy website navigation.

Google AdWords Advertising: What’s Allowed, What’s Not

• All AdWords ads should be accurate, truthful and must not be misleading.
• All advertising claims (coupons, special offers etc.) must be up-to-day and must match with the content of your website.
• Your ad text must be clear, relevant, accurate and the targeted keywords must match with the content on the landing page.
• Google AdWords doesn’t allow ad text with incorrect grammar (wrong words or verb tense) or misspellings (e.g. “hear” instead of “here”) with certain exceptions like “nite” instead of “night”, “info” instead of “information” etc.
• You’re not allowed to give incentives in exchange for a click (e.g. offering a freebie something in exchange for a Google +1).
• If you’re showing image ads then it must comply with Google’s text ad policies and should also comply with AdWords’ image ad policies.
• If you’re into financial services (e.g. payday loans) then your ad must comply with special policies as Google has certain guidelines with respect to promotion of financial services.
• Google doesn’t allow ad texts with excessive capitalization unless it’s a standard variation (e.g. SONY, UK, 1-800-MICROSOFT, MSFT, etc.)
• Google AdWords doesn’t allow ads that imply an affiliation, partnership, or any special relationship with advertisers.
• You’re not allowed to use trademarks on your ad texts without prior consent from trademark owners.
• Google AdWords doesn’t allow ads that promotes doorway pages.
• Double Serving: You’re not allowed to advertise the same website or business from across multiple accounts targeting the same or similar keywords.
• Google AdWords doesn’t allow the promotion of parked domains (a domain monetized with only ads) or websites that are created for the sole purpose of showing ads. (i.e. AdSense AdWords Arbitrage is a strict no no).

Read: AdSense Policies & Webmaster Guidelines: Everything You Need To Know

What Happens When You Violate AdWords Policies?

In most cases, when you violate AdWords’ terms and/or policies you’ll get detailed notifications giving you an opportunity to make the necessary changes. If the requested changes are not made then your account will be suspended.

If your ad is disapproved then it means that the ad and/or keywords doesn’t comply with Google’s advertising policies. You need to identify the reason and get it fixed so that they will review the ad once again and will approve you.

If the domain is disabled or the ad is suspended (most probably because of landing page and webmaster guideline policies) then it means that the domain violates Google’s advertising policies and/or webmaster policies and can no longer be advertised until you fix the problem.

Finally, if your AdWords account is suspended (can be temporary or permanent) then all your ads will be suspended and you’re no longer allowed to advertise on AdWords. All the related accounts (and future accounts) will be suspended automatically.

Note: Once your account is suspended permanently it’s pretty difficult to get a manual reply from Google.

Google AdWords Advertising Policies: What You Need To Know is a post by Minterest

If you’re into Internet Marketing then Keyword Research is an essential step for your Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising campaigns. Most Internet Marketers and Webmasters target those highly competitive and high volume keywords at first for their Search Engine Optimization and Search Engine Marketing campaigns. So, I’m going to tell you why you should target Long Tail Keywords instead of those competitive Short Tail Keywords.

What are Long Tail Keywords?

You know keywords, don’t you? Long tail keywords are keyword phrases that usually have 3 or more words in the phrase. Few examples of long tail keyword phrases are “top 10 web hosting 2012”, “top 10 web hosting companies”, “top 10 cheap web hosting” etc. where “web hosting” is the head term.

Why You Should Target Long Tail Keywords For SEO?

If you have just started a website then you should target long tail keyword phrases at first. Rather than focusing on those two-word phrases you should be thinking about all the possible long tail keywords that can bring targeted traffic to your website.

Let’s say you have a Web Hosting Review site. Now, you shouldn’t be really targeting the keyword “Web Hosting” at all. As in this case, the head term is “Web Hosting” which is a very competitive keyword and big companies are spending $1,000s to stay on top. If you Google “Web Hosting” then you can see that there are over 429 million search results. So it’s almost impossible to outrank them.

So, what you should do is target long tail keywords related to the phrase “Web Hosting Review”. Now, if you search for “Web Hosting Reviews” or “Top 10 Web Hosting” or “Top 10 Web Hosting Companies” then the number of search results is just a fraction of what it is for “Web Hosting”. It means there is less competition and you get more targeted traffic thereby increasing your conversions (ROI).

If you compare the number of monthly searches then of course the long tail keywords won’t drive the kind of traffic which those short tail keywords deliver. But if you add the traffic generated by all the long tail keywords then you can see that they’re generating as much traffic as the head term. And it converts at a higher rate because people who search using long keyword phrases are probably looking for specific content and they know what they want.

Why You Should Target Long Tail Keywords For PPC?

It’s not just for your SEO campaigns; you should target only long tail keywords for your Pay Per Click (PPC) advertising campaigns as well. Why? Because you’re paying for each and every click in your PPC campaigns.

Benefits Of Long Tail Keywords For SEO & PPC

• Long tail keywords collectively can provide high search volume.
• They have less advertiser competition than 2-word phrases thereby reducing the cost per click (CPC).
• They are more specific so you can offer tailored ads in PPC campaigns so as to improve the Click Through Rate (CTR) and Quality Score.
• People who search using long tail keyword phrases know what they want and is ready to buy your product.

How To Find Long Tail Keywords?

You can generate the Long Tail Keywords related to any search terms using Google AdWords Keyword Tool. Log on to Google AdWords Keyword Tool and check the options “Exact Match” and “Only show ideas closely related to my search terms“. Now enter your primary keywords (Web Hosting, Web Hosting Reviews in the above example) and click Search.

Google shows the keyword ideas related to those search terms in few seconds. Sort by “Global Monthly Searches” so that you can pick the keywords with less competition and have the maximum number of monthly searches at the same time. Now, select the targeted keyword (i.e. Web Hosting Reviews) and click on “Show more like this”. It gives you fresh keyword ideas strictly related to your targeted keyword.

Check out How To Do Keyword Research for better insights on how to do keyword research using Google AdWords Keyword Tool.

Why You Should Target Long Tail Keywords (For SEO and PPC) is a post by Minterest

As you probably know there are tons of websites, blogs, and e-books on the Internet which is all about “How To Make Money With Google” but I bet none of those websites or e-books is going to tell you ‘exactly’ how they’re profiting from Google. I have gone through almost all of those top results on Google for the keyword “Make Money With Google”. And I have noticed that some of those top results are spammy, some are selling eBooks and others have simply introduced Google AdSense (you know AdSense, don’t you?).

It’s okay but all they tell you is to create a website, write content, place ads, and drive traffic. There ends everything. Now, have you ever come across an ad that says “Make Money With Google”? If so, then it’s all about Google’s advertising programs called Google AdSense and Google AdWords. But unfortunately most of those ads were scams and Google eventually banned all those advertisers.

Image Credit: Marketing Pilgrim

Google Advertising Programs: Google AdWords & Google AdSense

Google AdWords is Google’s flagship advertising platform and Google AdSense is an advertising network that allows publishers like you and me to earn money by displaying relevant ads on our websites.

It’s not possible to make money with Google AdSense without a website (unless you join some of those revenue sharing websites or forums). Again it takes time, dedication and most importantly you have to write quality content.

So just forget about that as I’m going to show you exactly how to make money with Google AdWords (or Microsoft adCenter) even when you don’t have a website or can’t write the content by yourself. All you need to do is sign up for an Affiliate Network and pay-per-click advertising networks like Google AdWords or Microsoft adCenter. You can get started for free by joining a couple of affiliate networks and can kick-start your campaigns using free pay per click advertising credits (or you can contact me for free advertising credits).

What is Pay Per Click advertising?

Pay Per Click (or Cost Per Click) advertising is a form of online advertising in which the advertisers pay only when someone clicks their ad. Google AdWords and Microsoft adCenter (which is a single platform for advertising on Bing and Yahoo! Search) are the leaders in Pay Per Click advertising which connects you to millions of potential customers who is looking for your product or service. To get a better insight on pay-per-click ads & it’s working check out How Does Google Make Money.

Step-By-Step Guide To Make Money Online With Google AdWords (For Beginners)

Before I start let me remind you a couple of things. I’m not going to make you rich overnight and it’s not one of those  “Get Rich Quick” schemes as I don’t promise any guaranteed income. But since it worked for me it should work for you as well.

Affiliate Marketing Without A Website [Example]

Affiliate Marketing is an internet marketing channel in which advertisers (or companies who offer a product or service) pay publishers on a pay-for-performance basis. Unlike Google AdSense you don’t need a website to get started although it’s recommended. You’re only paid for results (and not for clicks) which could be a sale or a lead (user fill a form and complete registration). Learn What Is Affiliate Marketing And How Does It Work.

In A Nutshell: Affiliate Marketing + Pay Per Click Advertising

1. Join Affiliate Networks (Commission Junction, ClickBank, ShareASale etc.)
2. Apply for various affiliate programs in a niche (e.g. Payday Loans, Web Hosting etc.)
3. Promote the affiliate program that offers maximum payout and with a good track record.
4. Sign up for Google AdWords and/or Microsoft adCenter (use free coupons)
5. Start your ad campaigns by creating ads and the right keywords (use long tail keywords).
6. Your ads appear on major pay per click search engines like Google, Bing and Yahoo.
7. Potential customers click on your ad and completes a lead/sale.
8. You earn the commission via your affiliate network which tracks the lead/sale.

Now, I’m going to show you exactly how to make money online without a website by promoting Payday Loans’ affiliate programs, as an example, on Google AdWords (you can do the same on Microsoft adCenter and/or other pay-per-click advertising networks).

1. Join Affiliate Network(s)

The first step to making money online without a website is to join few affiliate programs via an affiliate network. Check out the Top 10 Affiliate Networks For Affiliate Marketing. I personally recommend Commission Junction (widely known as CJ) as it’s the most popular affiliate network and is the preferred affiliate platform of Apple, Dell, Yahoo!, HP, Lenovo, AT&T, E*Trade, Mint, Western Union and other top brands. Join Commission Junction for free as a Publisher.

2. Apply For Various Affiliate Programs

Okay. Now you have joined Commission Junction. Right? Let’s say you want to promote few of the “payday loans” affiliate programs on Commission Junction (there are tons of payday loans affiliate programs on CJ offering anywhere between $30 to $100 per approved lead).

Just log on to CJ Account Manger (your welcome page) and navigate to “Get Links“. Enter “payday loans” in the search field and review all the programs listed there and apply for the one which have the maximum EPC (What is EPC?). Let’s say you have applied for “PaydayLoans Pay Big” affiliate program which pays up to $70 per approved lead. If they denied your application then you can contact their affiliate team via CJ Mail or by sending a direct e-mail to their affiliate manager (CJ displays the contact information of all advertisers in “Advertiser Detail” window).

3. Promote The Affiliate Program With Maximum Benefit

I have selected “PaydayLoans Pay Big” affiliate program since it offers good commission with high EPC. That’s not all they offer commissions for new as well as previous customers. Also, they represents three of the top converting payday lenders so a single application gives access to more programs and options.

Once you join an affiliate program you will get the affiliate links (tracking links) from CJ which you have to promote by various means – Google AdWords, Microsoft adCenter, Banner ads, Text Link Ads, Blogs etc.

4. Sign Up For Google AdWords (Or Microsoft adCenter)

Now, sign up for Google AdWords and/or Microsoft adCenter. You can get started for free as both Google and Bing offers free coupons to its advertisers. Sign up for adCenter here and get coupon credits worth up to $50 free which you can use to advertise on Bing and Yahoo! You can contact me for free AdWords coupon (limited number only).

Watch the above video to setup an AdWords account and check out the official Microsoft Advertising Help for adCenter video tutorials.

5. Start Your Campaign(s)

I assume that you have created an AdWords or an adCenter account. Now, it’s time to create your first ad campaign. Let’s say you’re promoting the advertiser “PaydayLoans Pay Big”.

It basically involves 5 steps:

(a). Choose your target locations, networks (search or display network) and devices (desktops, mobiles, tablets)

Use your common sense while choosing these options. If you’re promoting payday loans then your target country must be U.S only since the product which you’re promoting is for U.S citizens only. And the devices should be desktop and laptop computers. Why? Because those affiliate networks usually don’t track sales via mobile devices or tablets and hence you won’t get a commission for that.

(b). Choose your budget per day and maximum cost per click you’re willing to pay

Make sure that you split your monthly budget wisely. I suggest you to try automatic bidding at first so that you get an idea about what others are paying top placements.

(c). Create your ads (write an effective ad copy that sells)

I used the following ad copy to promote the affiliate program of payday loans provider WeGiveCash.com (a CJ advertiser) which worked well for me on adCenter. Why adCenter?

(d). Select keywords that match your ads to potential customers

Keyword selection is the most important part in a pay-per-click advertising campaigns. If your campaign is about “Payday Loans” then most people go for the top keywords like “payday loans” or “payday loans online” itself. Of course there are the most important keywords one should focus but it doesn’t mean that they will convert like other long tail keywords do. If a person is searching for “Payday Loans” then he/she may be looking something else as well. But if someone is searching for “cash advance payday loans in one hour” then most probably he/she is looking for a loan in one hour. So your focus should be to target those customers. Download a list of over 2,000 keywords related to “Payday Loans” by clicking here.

(e). Enter your billing information

Finally, enter your billing information like your name, address, credit card information etc. You can sign up for an AdWords account even without a Credit Card by choosing the manual payment option and can run your campaigns by applying a coupon code.

AdWords don’t accept PayPal but adCenter advertisers in the U.S. have the option to use PayPal as the payment method. Others have the option to pay via Credit Cards or Debit Cards or Virtual Cards (Prepaid).

Need More Help? Try Google AdWords Help Center!

6. Your Ads Appear On Google

Once you start your campaign and created your ads Google’s bots will review the ads and will approve or deny in minutes. If your campaign is approved then your ad will appear on Google’s search results page.

7. Customers Click Your Ad

Customers search for keywords (related to payday loans) that you have selected and your ad will be shown to them. They click your ad and it leads them to the advertiser’s website where they may apply for payday a loan.

8. You Earn A Commission

Once the payday loan application submitted by the customer is approved by the advertiser you get a commission. Most of the payday loan affiliate programs pay only for approved loans. But I guess there are others which pays for leads as well. It means you get paid even if the loan application is denied.

BONUS: Earn $30 Only For Activating A “Payday Loan Affiliate Program” On CJ

I used the advertiser “PaydayLoans Pay Big” in this whole case study. Now is the right time to join their affiliate program on CJ as they’re offering $30 to all affiliates who activates their affiliate program.

The promotion will be available during the month of July only. You must place compliant contents of all the three payday lenders they represent. Your bonus will be credited to your CJ account at the end of the month once they verify that your website has the contents of all the three lenders.

If you have any queries then feel free to drop a comment below and I’ll be happy to assist you.

Learn Exactly How To Make Money Online With Google AdWords Without A Website is a post by Minterest

Yahoo! Search Marketing UK / Microsoft adCenter UK

Yahoo! Search Marketing UK (now known as Microsoft adCenter UK) is the most admired pay-per-click search provider in the United Kingdom. You can reach your customer when they are actively looking for products and services offered by you online. Advertise on Yahoo! for FREE with Yahoo! Search Marketing UK Coupon, you can reach more users online than ever before with Yahoo! – Microsoft Search Alliance. The advertisers only need to write quality ads for their website related products and do a well keyword research. The ads generated by you would be available for display on Yahoo search result. So when somebody make a search for your website keywords, your ads may appear on the sponsored link during search result. Yahoo! search engine marketing is the best way of getting your business prominently placed in search results!

The foremost impressive feature of Yahoo Search Marketing UK is you are advertising to the people that are already interested and looking for your product. Yahoo! Search Marketing UK further guarantees prominent positions on the results pages of the most widely used Internet Search Engines such as Yahoo, so products and services could appear in front of customers specifically searching for what websites sell. Yahoo! Search Marketing UK puts your company top of the results. You only pay when a customer clicks on your advertisement – giving you great ROI.

Yahoo Search Marketing drives more than 83% of Internet users in Europe (Nielsen//NetRatings – July to September 06). In fact many of them are potential customers searching for company’s products and services online. Yahoo’s extensive reach is made possible through their sharing network of search engines and portals such as Yahoo, Orange and Lycos.

How Does Yahoo Search Marketing UK Program Works?

The success of Yahoo’s Search Marketing UK program is purely built upon the success of the advertisers. So it does everything that is required to get more out of your ads and impress qualified prospects in the most cost-effective way. You get 24/7 accesses to detailed performance reports, which assist you track the effectiveness of your advertisement campaigns. Working of Yahoo Search Marketing UK program is very simple and well in trend. Your prospect customers can simply click on your ads to make a purchase from your site. Below given are the simple steps explaining you how Yahoo Search Marketing UK works.

How To Advertise On Yahoo For Free

Let me divide that for you in steps:

First Step

Start with £30 Credit in your Yahoo! Search Marketing UK (adCenter UK) account

Second Step

Make an ad campaign to appear in Yahoo Search Results, you can even choose for multiple campaigns:

• Yahoo! helps you to select relevant keywords for your online business – products or services.

• You simply need to make catchy phrases and effective text ad recognized as description to encourage business in search result.

You set the maximum bid amount to pay each time the ad gets clicked.

Third Step

Interested Customer coming in search of what you sell.

• When site visitor types one of your site related keywords in Yahoo Search box, your ad appears in yahoo search result.

• Here you need to work smart. Cost-per-click and excellent quality ads would help your ad to appear more on the displayed search results.

…and

Once your appears customer clicks and your website.

• You receive leads for your business.

• You get more traffic to your site.

• Your bid amount is calculated only for the number of clicks on search result and you pay zero for the impression.

• The amount you pay out is based on the maximum cost-per-click you precise.

With the most admired Panama platform, Yahoo’s Keywords review becomes easy than ever before. Your preferred keywords get automatically approved and you can see them live in couple of minutes. Take advantage of Yahoo! Search Marketing UK and just create multiple ads campaigns for higher conversion ratio!

How Does Bidding System Of Yahoo Search Marketing UK Works?

You can earn more revenue from your website and simultaneously offer the site visitor for an amazing online experience. With Yahoo Search Marketing UK you can make money online with minimal effort and best bidding system. It is very easy to play around with this program. You will come across two way of bidding in Yahoo Search Marketing UK – One if you want your ads to be appeared on top of the search result then it is good to go with Bid Range for Top Positions. In case you want to predict how many clicks you may get for some particular bid, then go with the Estimated Clicks per Bid sliding graph, which assist you for bidding. Note – Bid Range for Top Position gets data, which are recent and Estimated Clicks per Bid sliding graphs carries historical data. Be aware that both the system uses only predicted value and do guarantee you number of clicks. Actually, bid amount and ad quality is what would decide upon your ad’s ranking in search results, so it would be the most excellent ides to use more quality content while creating ads. Yahoo Search Marketing UK wants you to spend low on bid and point more on excellence of ad.

Tips for Yahoo! Search Marketing UK Bidding

• Make sure your ads are well compatible and much appealing, so you get a better rank even after lower bid amount on ads.

• No concerns about the ads, which are less competitive, focus only on your relevant ads.

• You require focusing on your efforts that matter to your business, and do go for the most excellent and catchy marketing messages.

• Your quality of Yahoo Search Marketing UK is calculated by how apt an ad is and determined in comparison with other competitors ads quality displayed.

Yahoo! Search Marketing UK Promo Code

Yahoo! Search Marketing UK Credit Details: Offer expires 8:00 A.M. GMT July 1, 2012 and applies to new Microsoft adCenter UK advertisers only. Any portion of Yahoo! Search Marketing credit not used within 90 days from the date you signed up will expire. Ads must be stopped after ad credit is used up or within 90 days from date account was opened, whichever comes first, or your credit card will be charged for advertising clicks. Offer valid only to residents of UK. Limit: one ad credit per customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click through when using adCenter. Search listings subject to editorial review and guidelines. See Advertiser Terms and Conditions when you sign-up. Other terms and conditions may apply.

Related Post: Free Microsoft adCenter Coupon

Free Yahoo! Search Marketing UK Coupon is a post by Minterest