Every owner of a web based business no doubt already understands the importance of building website traffic. The amount of website traffic you are able to generate can have a profound impact on everything from direct sales of products and services to affiliate income and ad based revenue. It is important for every would be web based entrepreneur to take the time to research the pros and cons of various traffic building strategies.

One of the most interesting, and potentially most profitable, ways to generate additional website traffic and potentially additional income as well, is to include a Google search bar on your website. Providing a Google search bar can be a great compliment to an existing Google AdSense revenue stream, and it can provide additional "stickiness" as well. This stickiness is a great way to keep visitors to your website there long enough to see what you, and your advertisers, have to offer.

The ability to keep the attention of casual website visitors is one of the most critical factors to the success of any web based business. Studies have shown that the majority of website visitors get an impression of a website within a matter of seconds, and they may click away just as fast if they do not like what they see. A prominently displayed Google search bar provides a familiar item on which those visitors can focus their attention during those crucial first few seconds on your website.

In addition to its ability to retain the attention of website visitors, the Google search bar is able to appeal to a wide variety of internet users. No matter what subject these visitors are interested in, chances are good that they will be able to find what they need on the Google search bar. This wide reach allows website visitors to quickly and easily find the information they need, while enhancing the usefulness and user friendliness of the website on which the search bar appears.

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