Money, Internet, Investing
3 Jul
Here are the last 5 out of 10 ideas to help you produce your own unique content for your website. The more original, quality content you produce, the better your website will be! The better your website is, the easier it is to rank well in search engines, get new and returning visitors and, most importantly, refer sales. Read on to find out how…
6. Related Products
You can write about products that are related to or that simply work well within your niche. This can open up your site to include more content as well as linking to more products to earn commissions. Link to complimentary products, rival products or even products that are not directly related to your niche but would be interesting for your website’s demographic.
Similar to writing reviews, the amount of work that would need to be put into this section would depend on your niche and how many related products there are.
7. Image Gallery
it is a great idea to include images in all the above sections, but a dedicated image gallery allows you to increase the content of your site, plus you can include search terms that you may struggle to fit into your every day copy. You may have researched a phrase that people are searching for but cannot easily fit it into an article or review, so you could add it to the title and description of an image.
You can use images from the merchant you are promoting, or you can take your own photos with a digital camera and offer extra product shots that even a polished merchant shot doesn’t offer.
This section might take some work setting up, and you may want to organize it with a special image gallery. However, once it’s up and running you only need to update it with new images as you have them.
8. Feedback
After you have your website online for a period of time you’ll start to receive feedback on your site, the content you’ve written and on the niche you cover. This feedback can be used to generate new content on your site. You can list this feedback on a "Feedback Page", or if people submit questions you could create a FAQ area to answer people’s emails and help them with any questions they may have.
By placing this on your site, it will encourage other visitors to give you feedback and ask questions too. It also gives you, the webmaster, an opportunity to show your knowledge on a particular subject to add weight to your reviews and recommendations. Becoming, and being perceived, as an authority on a subject will greatly help your chances of referring more sales.
This section only needs to be maintained when you receive an email from a visitor. If you start getting a lot feedback then you may want to use only the most interesting ones, or you could go on to create a forum or some form of automatic functionality to list feedback.
9. Special Offers Page
A special offers page is a great way to include relevant affiliate links into your website. Some merchants have special offers that they open up to affiliates to encourage more sales. These might be discounts, special deals, free shipping, free gifts, etc. You can use a special offers page to offer these deals directly to your visitors!
The work to maintain this page really depends on how many merchants you work with and how often they provide special offers. It could vary from updating this page once a month to several times a day.
10. Blog
You can use a blog as a personal way to connect with your visitors—more like a conversation with your visitors on your thoughts and opinions. You can blog about any of the above mentioned sections whether it is about the actual site itself or the developments you’ve made, or practically anything else!
The content doesn’t have to necessarily be related to the niche of your site, as you could talk about your family, a holiday, your car…anything! It’s a good place for the person behind the website to step forward and show their human face. It helps your visitors identify with you.
Blogs also allow visitors to post comments about certain posts you’ve made, so it is also a way that your visitors can respond directly with you too.
A blog doesn’t have to be hard work. Only post when you have something interesting to say; this could be daily or weekly. But make sure to comment on any updates you’ve made on your site to get those visitors in the right spot!
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