Who is your ideal visitor? Knowing this information helps you to write better content aimed at these visitors, plus it also helps you to find out where the best places are to promote your website.

Building up a mental image of your ideal visitor will help you target everything on your site to appeal to these visitors. Questions that you need to ask yourself are:

1. Are your visitors, men, women or both?

Men and women are different and value different things, even in the same product. Both men and women drive cars; men may appreciate the power, speed and technology more than women, who may be more interested in the comfort, safety or service warranty. Know which gender you’re mainly selling too and if it’s both, then be prepared to duplicate your efforts in order to sell to both men and women individually.

2. How old are your visitors?

Knowing the general age of the majority of your site visitors will also help you target your content more effectively. Writing for 18-25 year olds is going to be different from writing for 60-70 year olds. As with the difference between men and women, different age groups are going to value different elements of certain products or services. Find out what those elements are, then tailor your website copy for your target audience.

3. What is the lifestyle of your visitors?

Finding out what is important in your visitors’ lives can help you aim the content on your site more effectively. For example, if your visitors are married then there’s little point trying to recommend wedding retailers.

4. Where do your merchants deliver?

If it’s only in one country then you should write copy aimed at that particular market. If they ship globally then you need to take into account that your visitors could be from anywhere. You could also include basic shipping prices and currency conversions to let foreign visitors know that they are welcome to buy the product at your merchant’s website.

Once you have written your content for your website, take a poll! Let’s say that your website is aimed at men over the age of 50, who live in North America. Ask a man over the age of 50 who lives in North America what he thinks of your site! Does he understand what you’ve written? Does he understand what you are trying to sell him? Try to get feedback from your target audience to understand who they are and what they want. Testing is a very important element of affiliate marketing.

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