Today Google announced at the eMetrics Summit in Washington several Google Analytics features that will be rolled out over the coming weeks. The new Google Analytics features a site search reporting service, event tracking and more. Google also announced about the release of Urchin Software limited beta.

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Exciting Announcements at eMetrics Today

First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.

Google Analytics Adds Site Search Reporting & Event Tracking, Urchin Software Also Updated

The site feature will be available worldwide soon, and will enable you to track internal searches on your site and apply those site searches to other metrics on your site. The site search reporting feature also works with Google Custom Search, GSA, Google Mini and many other non-Google site search products.

Google Urchin v.6 Rumored To Launch Today

Rumors, rumors. Google is preparing to launch version 6 of Urchin this morning at the emetrics conference in Washington DC, according to multiple sources. This is the server side analytics product, not Urchin as a service, which is now called Google Analytics.

Google updates Analytics service, unveils Urchin beta

Google Inc. is set to roll out new features to its Google Analytics service and a beta release of Version 5 of the Web analytics server software gained with its acquisition of Urchin Software two and half years ago.

Google hears our pleas: Urchin Software resurrected

Google announced a closed beta of what it is calling “Urchin Software,” which for all intents and purposes is the long-awaited Urchin 6.0. In a phone call, Brett Crosby, senior manager of Google Analytics, told me that the release will be very familiar to existing users of Urchin, and it will largely sport the same interface.

Google: Urchin analytics software lives

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly wondering if the product would be discontinued.

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