Google AdWords is one the most preferred way of motivating site visibility and accessibility. There is loads of website that deals with Google AdWords, however now Google is planning to cut down on website ads that have landing pages, which takes longer time to load. The search giant would add a penalty to the “Quality Score” that is used to decide upon the placement of each ad received when coordinated with the search result.

This information was exposed on Google’s “inside AdWords blog” and this policy would start in up coming weeks in addition of a loading-time quality to the keyword analysis page in AdWords. Once the tool is been upgraded, the advertisers would have one month of time to make required changes and to speed up the load times before Google start levying penalties.

Once the consequences are in place, AdWords users would start to see their quality scores dropping. The lower score would certainly also raise a user’s minimum bid that decides the minimum cost an advertiser could pay per click. Google stated that several factors could hamper loading time, the most general being slow servers and several page redirects.

One of the main reasons of doing this is that the user must have best experience of not waiting long time for any landing pages to load. Interstitial pages, multiple redirects, extremely slow servers, and few other things, which could augment load times only keep visitors from getting what they desire: information about advertiser’s business. Second thing is that users are more probable to dump landing pages that load gradually, which could also hurt their conversion rate.

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