Google has just announced its official blog the launch of the beta of its AdSense for games, known as Google In-game advertising. With this development, Google intends to follow in the wake of advergaming, in which Microsoft seemed to have won the game.

For now it seems that the AdSense system for games is only available in sets of pages whose traffic originates in 80% of the U.S. or the UK. The game in question must receive at least 500,000 items daily. The system seems simple, because the ad was loaded before playing, going from level or after the Game Over screen. This leaves Google as a choice of carrier. In addition, ads can be either graphics or in text and even video. Internet advertising seems to be copada in its entirety by the same company. We will see what lies ahead. Here I leave with you the promotional video of AdSense for online games that appear on the official Google AdSense blog.

If there is anything on the web where users spend time, Google will eventually offer the possibility of its advertising system there AdSense for online games can become a form of advertising that cares less user experience of those who have learned, interstitial allows up before you play, during or after.

Curiously, in the field of video games is Microsoft who takes the lead after the purchase of Massive, articulating a system of traditional ads within the game and not on the "casual games flash on the web" as Google has done.

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