Despite the fact that Alexa is a pretty much controversial web tool to analyze the site popularity yet many people and some ad networks do consider it to determine or get a rough idea about the popularity of any website. Yahoo the 2nd most popular search engine had maintained 1st position in Alexa Global Ranking for long time. Google officially dethroned Yahoo from the top spot on Jan 5 this year.

However since then Yahoo managed to get back to top Spot on two days 10th and 17^th (both weekends). This shift can be attributed to fall in number of unique visitors on Google on Weekends. While we all know that Google already dominates the search market by vast margin however it’s primary domain ‘Google.com’ was ranked No.2 by Alexa it could be mainly because Google.com is mostly used by US visitors as Google has more country based domains than Yahoo! for instance Pakistani visitors see  ‘ Google.com.pk’  and while Pakistani  visitors are directed to Yahoo.com the primary domain for Yahoo since Yahoo don’t have country based domain for Pakistan. so there is no question that Google is way popular than all other search engines, but I am talking about it’s primary domain ‘Google.com’ in particular which has also been elevated to No.1 position previously held by Yahoo.com for long time. Which again demonstrates that Google is getting even more popular in the US market.

Yahoo! Search Marketing UK

Yahoo! Search Marketing UK is the most admired pay-per-click search provider. You can reach your customer when they are actively looking for products and services offered by you online. Now with Yahoo! Search Marketing UK, you can reach more users online than ever before. The advertisers only need to write quality ads for their website related products and do a well keyword research. The ads generated by you would be available for display on Yahoo search result. So when somebody make a search for your website keywords, your ads may appear on the sponsored link during search result. Yahoo! UK search Marketing Program is the best way of getting your business prominently placed in search results!

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If you look around most of the webmasters today believe in hiring SEO companies by paying them thousands of dollars as they need to optimize their websites for major search engines like Google, Yahoo and MSN. May be it is not possible for every webmaster, so for them if you keep track on the basic SEO tips you will actually save your money and get the same result. It may also sound difficult to optimize the sites for all the existing search engines simultaneously as the ranking algorithm and crawling differs with search engine spiders. Any how you can focus on following basic tips and you are more likely to achieve desired result. I have listed down SEO Power Tips for potentially heavy Traffic:

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Microsoft has recently sent a proposal to Yahoo! Inc board of directors to obtain entire outstanding shares of Yahoo common stock at the rate of $31 per share consideration that comes about $44.6 billion on total equity value. Yahoo! Shareholders are allowed to elect and receive cash from fixed number of shares of Microsoft’s common stock along with entire consideration payable to Yahoo! shareholders comprising of one-half cash and one-half Microsoft common stock. That is actually 62% of premium over the closing price of Yahoo! Common stock as on Jan 31, 2008.

“We have great respect for Yahoo!, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market,” said Steve Ballmer, chief executive officer of Microsoft. “We believe our combination will deliver superior value to our respective shareholders and better choice and innovation to our customers and industry partners.”

“Our lives, our businesses, and even our society have been progressively transformed by the Web, and Yahoo! has played a pioneering role by building compelling, high-scale services and infrastructure,” said Ray Ozzie, chief software architect at Microsoft. “The combination of these two great teams would enable us to jointly deliver a broad range of new experiences to our customers that neither of us would have achieved on our own.”

It is a known fact that internet marketing is moving at a fact pace, it was just about $40 billion during 2007 and expected to serve $80 billion by the year 2010. The consequential advantageous of scale along with the allied capital costs for advertising way providers make this a period of market thought and union. Today advertising market is more and more dominated by only one player. Jointly, Microsoft and Yahoo! Might certainly offer a viable choice while improved fulfilling the requirements of clients and customers.

“The combined assets and strong services focus of these two companies will enable us to achieve scale economics while reaching R&D critical mass to deliver innovation breakthroughs,” said Kevin Johnson, president of the Platforms & Services Division of Microsoft. “The industry will be well served by having more than one strong player, offering more value and real choice to advertisers, publishers and consumers.”

The synergies of more efficient company could be categorized in four areas:

1. Scale economies determined by audience critical mass and augmented value for advertisers
2. Combined engineering capacity to go with faster innovation
3. Operational efficiencies through removal of redundant cost
4. The ability to innovate in up-and-coming user experiences like video and mobile.

Microsoft believes these four areas would make at least $1 billion in yearly synergy for the joint entity. Microsoft added that it expects Yahoo’s board to agree to the contract quickly, but Yahoo stated over the weekend that it is hoping to take "quite a bit of time" to consider all of its strategic options comprising remaining independent.

What Google Says?

Google’s official blog says "Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors’ email, IM, and web-based services?"

AdWords is a chief advertising product by Google that offers pay-per-click and site-targeted advertising for banner and text advertisement. The ad program is distributed among local, countrywide, and global level. We are now going to talk about the text advertisement of AdWords that comprises of one title line and two description text lines. There are two basic and essential factors of succeeding at Google AdWords and kinds of PPC such as Yahoo Search Marketing and AdCenter. First is to make out right keywords and second is to write little tiny ads. Let me give you some steps together to get started with Google AdWords campaign:

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Now it is the time of year ending, where we looking back on last 365 days and making sense to know what the year was all about. Do will call the year as “year of Social Networks” considering the bang of sites a like Del.icio.us, Digg, Technorati, Furl, Yahoo MyWeb, BlogMarks, LQBookmarks, FeedMarker, Frassle, Linkroll, Loom, MyProgs, Reader², Reddit, Scuttle, Unalog, CiteULike, Connectedy, StumbleUpon. Or do will call it as the “Year of Improved Search” considering the development made in the searches of Google, Yahoo, Microsoft and Ask.com. Some of them may also call it as the “Year of SEO closing” considering the augment to personalized and custom-made search results has changed the way search marketers go about their jobs.

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Yahoo! Kickstarts its Social Network for Students

Yahoo! Kickstart is a professional social networking site with a distinct purpose: to connect college students, recent grads, professionals and alumni to discover internships and jobs, or get career advice and mentorship.

Unlike other social networks Yahoo! Kickstart allows students to create and maintain a professional profile, browse company profiles and network with their peers, professors, alumni and potential employers. Kickstart is Yahoo!’s answer to LinkedIn a famous business oriented social networking website.

More Insights:

Yahoo Kickstarts Business Networking Wars

Yahoo may be too late to the social networking game to attract anything like the 50 million members who call Facebook home or the 200 million nestled on MySpace. Still, the Internet portal aims to carve out its own niche with Kickstart, a job-hunting network that targets recent college grads. It will be vying primarily with the well-established LinkedIn network for professionals.

Kick-start your job search with new Yahoo social network

For many college students, “submitting resumes to job sites or companies seems like a black hole,” Gatz noted. “Enter Kickstart. It’s based on the premise that everyone does have a network: the school you went to, the frat/sorority you were in, the professional/interest group you are in, the companies you interned with or worked at. Kickstart makes it easy to create and browse that kind of network.”