What makes a good web page What makes a bad web page? Here are some guidelines to design a better web page:

You Should Have A Theme

Define your theme clearly and make sure that your web pages, graphics and text all focus on that theme. So that the web page looks useful for the visitor or customer.

Don’t Add Images Unnecessarily

Make sure that the graphics used in your web page are small in size so that it loads quickly. Reduce the size of each file as much possible as you can. Use GIF format for your images as it loads faster than JPEG files.

Your Web Page Should Load Fast

Make sure that all your web pages are less than 50 KB in size including all animations, images, navigation and text.

Use HTML To Build Your Web Pages

Use HTML as far as possible and never use java, DHTML or similar codes which require your visitor’s browser setup correctly to show your page.

Respect Search Engines

You must respect search engines if you want traffic from search engines like Google, Live Search, and Yahoo. So read the webmaster guide lines of popular search engines before you design your website. Use the following link to read the guidelines of major search engines.

Google Webmaster Guidelines

Live Search Site Owner Help

Yahoo! Search Content Quality Guidelines

Love Your Surfers and Visitors

Design your web site so that surfers using a slow internet connection can also download and use your website easily.

No Horizontal Scrolling For Your Web Pages

Design your web pages so that you never force your surfers to scroll left or right regardless of their screen resolution.

Know Your Traffic

Use a good traffic analysis program which gives detailed information about the visitors to your web site. This information helps you to analyze the nature of your visitors. Use the traffic analysis programs Google Analytics & AWStats.

Google AdSense earnings calculator is a tool developed by SEOChat which allows you (Google AdSense Affiliate) to estimate your earnings from Google AdSense. You can try this tool by experimenting with different values.

The Google AdSense calculator is designed only to estimate your earnings and it doesn’t help you to increase your earnings from AdSense. It gives an estimate of how much impressions you should generate in order to achieve your target.

It predicts the changes in your earnings from Google AdSense depending upon your Page Impressions, Click Through Rate and Cost Per Click. Suppose your current traffic is 1000 page views a day then Google AdSense Calculator helps you to estimate your future earnings using your current Click Through Rate (CTR) and Cost Per Click (CPC).

Daily Page Impressions
Daily page impressions indicate how many times ads are shown per page. You can use your average, anticipated, or current daily page impressions for this

Click Through Rate (CTR)
This figure represents how many visitors actually click your advertisements. You can find this easily on your Google AdSense stats page labeled “CTR.” The average rate is estimated to be about 1.5%.

Cost Per Click (CPC)
Your CPC is the average of how much you get paid for someone clicking one of your advertisements. To find your average CPC take you’re the amount of money you have earned from AdSense (daily, monthly, or all time) and divide it by your total clicks (daily, monthly, or all time).

You may also try Google AdSense Calculator by AdsenseCalculator.com.