More and more people tend to get online for making money on the Internet. And why not? After all it is a giant marketplace and there are superb ways to make money online. Especially, if you are an entrepreneur you know better about the opportunities online. However, many newbie tend to make the error of concentrating on quantity and not quality of traffic. What is the point of bringing traffic to your site that does not convert a sale? It is obvious that people get tempted by more number of visitors, but it is of course better to work hard for higher quality that augments your sale.

Quality traffic can bring:

Higher sale:

Your website is not run for the sake of know-it-all, it is run because you want to make money. You are not here to list the number of traffic or brag about the visitors you had last night. Conversely, it is higher quality visitors that would bring you higher sales. In other words, your site is capable of making more money with less but quality of traffic. For example, you may have your article digged by 10,000 people a day with no conversion and have a well targeted PPC campaign with 50 visits and 2 sales. Does make a difference.

Good Return on Investment:

Especially in recession it is important to keep track of all the measures you take to improve your sales. Quality traffic is essential to get good return on investment, you tend to spend less on advertising that gets you higher conversion rates. For example, you have a membership site for Nokia phones that needs promotion via your site. So, would you like to advertise with Google sponsorship ads or rather go with listing on Phones forums? Google Sponsorship will bring you more quantity of traffic, but forum will bring qualified leads.

Come-back users:

Apart from high sales and good ROI, quality traffic buildup come-back users. Further it works great when the prospect refer your site to their friends and family. Here you needn’t even work for prospect, they come to you automatically. Don’t think about the expense you do to get quality traffic, know that they are worth it. You indeed need such users to build reputation and to make money.

Simple and Steady Marketing Message:

You can make your marketing message simple, steady and short by owing quality and targeted traffic. You don’t need to try out different method to sell your product and use chunks to impress visitors. You are selling only what your client wants it. You know it how easier it is fulfill a want that to generate one. 

Quality Online Traffic is significant for anyone who offers an online service or runs an online business. Visitors who visit your site with a purpose are more probable to make purchases. Now that you know how important quality traffic is, you must now work on driving good traffic to your site/blog than concentrating on quantity of it!

The online world is a virtual one that’s changing the real world in which we live. A growing number of services and outlets are going exclusively online and it’s starting to make huge waves. What’s even more interesting about the future of advertising is that many businesses and companies have yet to utilize the many benefits of online advertising. It’s the way the ad business is going, and we’re going to see the web change business in a substantial way through various types of social media and online sales.

In the years to come, the majority of sales and business will shift to a predominantly online focus. The cost savings passed onto businesses, shareholders, and owners is substantial enough that it’s starting to take the human element out of the equation. Facebook, for example, only employs roughly two thousand employees yet it nets profits in the billions. Some call this a disparity in business and others say that it’s only streamlined the process. Whether you’re for it or against it, this is the way things are going.

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Millward Brown, a subsidiary of the WPP, has come out with its annual list and report, BrandZ, that ranks the most valuable brands in the world. Unsurprisingly, Google tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion. Microsoft comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year. Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn’t even break into the top 40 (the company was ranked #43 in terms of reputation). In last year’s BrandZ rankings, Microsoft was third on the list behind General Electric, so the company has inched a little closer to Google.

Other notable tech companies that made the top 10 in this years most valuable brands list were IBM (no. 4, valuation: $66.6B), Apple (no. 6, Valuation: $63.1B), China Mobile (no. 7, Valuation: $61.2B), and Vodafone (no. 9, valuation: $53.7B). Ten of the top 25 brands are technology brands. Amazon is no. 26, AT&T is no. 28, Cisco is no. 30, eBay is no. 54 and Yahoo is no. 81, falling from no. 62 last year. Yahoo’s brand value went from $11.5B to $7.9B.

Here’s Top 20:

1. Google ($100 B)
2. Microsoft ($76.2 B)
3. Coca-Cola ($67.6 B)
4. IBM ($66.6 B)
5. McDonalds ($66.5 B)
6. Apple ($66.1 B)
7. China Mobile ($61.2 B)
8. GE ($59.7 B)
9. Vodafone ($53.7 B)
10. Marlboro ($49.4 B)
11. Walmart ($41 B)
12. ICBC ($35 B)
13. Nokia ($35.1 B)
14. Toyota ($29.9 B)
15. UPS ($27.8 B)
16. Blackberry ($27.4 B)
17. HP ($26.7 B)
18. BMW ($23.9 B)
19. SAP ($23.6 B)
20. Disney ($23.1 B)
21. Tesco ($22.9 B)
22. Gillete ($22.9 B)
23. Intel ($22.8 B)
24. China Construction Bank ($22.8 B)
25. Oracle ($21.4 B)

Source: TechCrunch

The domain Ad.com sold for $1.4 million yesterday at domain name registration company Moniker’s TRAFFIC conference in Silicon Valley. The winning bidder was Divyank Turakhia of Directi.com and CEO of Skenzo, a domain parking company.

Moniker made more than $2 million in domain names at the TRAFFIC auction, with Ad.com taking the highest bid. Bottledwater.com took the no. 2 spot at $45,000 and Athletic.com received the third highest amount, selling for $40,000.

$1.4 million may sound like a lot to spend on a domain, especially given the current state of the economy. But Ad.com is a two-letter domain that is easily pronouncable and actually means something, so it’s definitely valuable in the domain market. And a recession doesn’t seem to be stopping companies from spending the big bucks for desirable domain names so Turakhia may be able to flip Ad.com for a profit. Travelzoo bought Fly.com for $1.8 million in January. Vibrators.com was sold for $1 million a back in November and A&T’s YellowPages.com paid $3.85 million for YP.com in December.

Source: TechCrunch

Smart bloggers, Internet marketers, and SEO specialists have already tapped into the mobile traffic market, incorporating its individual nature into their strategies. At a time when even prepaid cell phones are capable of sophisticated web browsing, it’s clear that there’s something to be gained from this growing market. But even the most proficient of Internet marketing professionals are probably unaware or unwilling to accept that mobile traffic is posed to become not only a predominant source, but the overwhelmingly dominant source, of Internet marketing revenue.

Think about how much you use your smartphone device today to browse the web. Such devices are only getting more sophisticated. Now pause and think back to five or six years ago – how much web browsing were you doing on your phone back then? Chances are you could barely check your email without it taking five minutes to load. Stop and think about where mobile devices are going to be in five to six years from today.

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There’s this bright, shiny object called "Web 2.0" that everyone seems to be fascinated with lately. A lot of the heavy hitters in Internet marketing have been flocking to it like magpies, claiming it’s the "next big thing" in Internet marketing. They say if you don’t base all your marketing efforts on it, your business is DOOMED TO FAIL. Yikes! Before you get caught up in all the hype, let’s just take a moment to consider what Web 2.0 actually IS, and whether it’s worth two seconds of your time.

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Whether you are a professional, a student, or simply an overworked stay-at-home mom, cloud computing services can and probably already do make your life easier – whether you realize it or not. There are several apps that are designed to make life run a little more smoothly, and to help streamline operations at both business and at home. Several cloud based apps are great just for personal use, allowing users excellent ways to store music, photos, and personal files without having to waste precious memory.

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