Banner ads are bright, flashy, and in-your-face. They demand that people sit up and take notice of your website or product. But are they really the best source of advertising?

With other ads—text ads, for example, or static image ads—there are not one, but two benefits. First, of course, people who actually click through the ads will end up at your site and may purchase your product. That is well and good, of course, and highly desirable. But it´s not all they offer.

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Link building in simpler term is means the number of links you gather from other sites to yours. These links could be generated via articles, directories or from other websites. The more quality links you carry on your site, the better. The main thing any search engine would consider when determining on page rank is the number and quality of links, which you have pointed on your site. On the other hand, the more incoming links you will have, the larger the traffic will be on your site.

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Here is what Google have to say about Paid Links "If a site is selling links, that can affect our opinion about the value of that site or cause us to lose trust in that site". Search Engine’s goal is to provide the best search experience to the users by giving them the most relevant and accurate results. So if you sell links then it increases the ranking of those links artificially so that search engines places those links on top. But such links hurts the relevance of search results causing inaccuracies and inequities.

If you still want to sell links then you can do that for sure but it must be disclosed through a "rel=nofollow" or other techniques.

Source: Official Google Webmaster Central Blog

Do you want Free backlinks for your website? Then submit your website to over 800+ Search Engine Friendly (and thereby SEO) Web Directories. Just go to Add URL.nu – Add your URL to free SEO friendly directories they have sorted the free web directories based on their Google PageRank. This list is updated frequently. See the recent updates here. They have a paid submission too and that costs a one time $499. But don’t go for that. Just do it manually by yourself like 5 Directories a day.

Update 17th November, 2007: Today, one of my loyal visitor send me another URL which lists over 500 Directories. They do manual submission for a one time $149. Still I won’t recommend that just submit your URL manually to all those Directories. Try it here.

Have a new weblog? But don’t know how to get some free backlinks to your blog? Then read my quick tips on how to get free backlinks to your blog.

1. The first tip is to Write Quality and Unique Content. Content is the King. If you just copy and paste from other website and blog then it doesn’t makes any sense. But what if your articles are original. Then people will link to your article from their websites or blogs.

2. Update your blog regularly. If you update the blog regularly then it increases the visibility of your blog in Search Engines like Google, Live Search and Yahoo and Blog Search Engines like Technorati, Google Blog Search e.t.c. You may write your blog posts daily, or weekly but do it regularly.

3. Ping search engines when you update the blog. (See List Of WordPress Ping Services)

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As you might have noticed Google has updated the PageRank for all websites few days back. I’ve got a PageRank (PR) of 3 from 0. And I achieved this in less than 3 months of link building and of course also by updating the blog regularly. Before this recent PageRank update I’ve checked several Future PageRank Tools and all of them predicted a PR of 0 itself for this blog as according to them I didn’t have enough backlinks. But I got a PR of 2. Although a PageRank of 2 is not really great I consider this as a big achievement as I worked less than three months. So when building your site forget about this Future PageRank Tools and start building a site with quality content.

The Next Google PageRank Update

No one can predict about the next PageRank Update. It’s anybody’s guess. But we can estimate that from previous PageRank Updates.

Google PageRank & Backlinks Update History

1. October 28th, 2007
2. April 30th, 2007
3. January 25th, 2007
4. January 10th, 2007
5. September 28th, 2006
6. July 13th, 2006
7. April 4th, 2006
8. February 18th, 2006
9. October 19th, 2005
10. July 14th, 2005
11. April 22nd, 2005
12. January 1st, 2005

From these updates one can estimate that Google updates PageRank approximately every three months. But in fact Google took almost six months for this recent October updates.

Going From PageRank 0 To PageRank 10

If you want a PageRank in the next update then you have to start today. Now, it’s the right time to start building your website as Google updated the PageRank few days back. So that if you have a quality website then Google will give you a PageRank in the very next update itself. Backlinks generated within few weeks of the next PageRank update are not counted. If you start your link building today then Google will count that and will be used to calculate your PageRank.

Start Link Building

The easiest way to get a few free backlinks is by submitting your comments on DoFollow blogs. So all you have to do is to submit your comments on these DoFollow blogs and Google will count that as a backlink to your site. Make sure you write something useful to the users or the blog owners will delete your comment. You can leave your comments more than once. So leave a comment each time you visit those blogs. These free backlinks alone can get you a PageRank of at least one in the next PR update.

Submit Your Website To Free Web Directories

The next step to Link Building is to submit your site to free Web Directories. You can start your directory submission right from here AddURL.nu: Submit your website to 850+ Search Engine Friendly Web Directories. Add URL.nu have a list of over 875 Free Web Directories ranging from a PageRank of 0 to a PageRank of 7. They also offers a paid service which costs a one time $275 so that AddURL.nu will manually submit your link to all those 875 listed directories. That’s 800+ backlinks. Don’t go for their paid service if you can do it by yourself.

Don’t think that your site will be listed on all those 875 directories. But it’s safe to assume that you will listed on half of them and that’s not bad either. That’s enough to get a PageRank of at least 3 in the next Google Update provided you have submitted your comments on all those DoFollow blogs.

Related:

How To Get a PageRank For A New Blog
Try Static Page Builder Free SEO Trial – No Credit Card Required

Having your company appear when a prospective customer is searching online for your product or service is important because you’re reaching out to people when they’re ready to buy.

There are two pieces involved in playing the search engine game: Search Engine Optimization and Search Engine Marketing.

Search Engine Optimization

Search Engine Optimization is the process of informing search engines that your website exists. To make sure that your business appears as often as possible, you need to:

1. Submit your website to be crawled by search engines. Most major search engines provide a way to list your site.

2. Make sure that the keywords related to your products or services are listed throughout the text of your site. Most search engines are sophisticated enough to read through your content to pick up those keywords. Once a search engine has crawled your site and determined that your content is related to a given search term, your site will generally be listed higher in search results.

Search Engine Marketing

Advertising with a search engine is an effective, low-cost way to help new customers find your business when they are online looking to buy. When customers type words into a search engine, and those words match what your business has to offer, your advertisement appears in a special section of the search results page. You can target your advertising campaigns by audience type and demographics, and you only pay when a prospective customer clicks on your ad.

Advantages Of Search Engine Marketing

Reach: Use the power of the Internet to drive awareness of your business and find new customers.

Research: Track your traffic, measure your results, and use your research reports to plan your next search marketing campaign.

ROI: Use targeting tools to reach out to the right audience at the right time, which can help improve your return on investment.

Sign Up for Yahoo! Search Marketing and get $199 of  FREE Marketing Credits

Source: Start adCenter