Happy Holidays from Google AdWords!

In this new year Google is giving you $100 to promote your blog and boost your reader numbers. Try it for yourself before this offer expires on March 18, 2011.

Note: This is a non-transferable, limited promotion open only to those that received a promotional offer via direct mail. This offer is valid only through Google. Your promotional code and terms and conditions can be found in your direct mail piece. Promotional codes will not be distributed after you’ve created your account. Full T&Cs found here.

I have been using Google Adwords Vs Yahoo Search Marketing for quite some time now. Of course there is lot of different stuff with both the giant but I came across two major different between Google Adwords and Yahoo Search Marketing that could turn into a big discussion!

1. Quality Score:

Google’s Quality Score is on an individual keyword that you choose and is obtained at time when search takes place. You can also have low and high QS keywords in same ad group. With Google the broad match and phrase match keywords show you only average Quality Scores. Only the perfect match can show you even the close real QS, yet it is average since QS is based on things that occur during search.

Yahoo’s Quality Score are only to appear at the ad group level. This simply means that everything in the ad group is a backup for QS. Any bad QS keyword could easily drag down the others. Yahoo suggests that they organize ad group just like Google but then split up the ad groups by the number of traffic. This means with Yahoo I get 3 times as many ad groups than I get Google!

2. Match Type.

Google Phrase – Broad, Negative Phrase, Exact, Negative Broad, Negative Exact. Broad is a wild card for Google that would locate all keywords with any of the keywords in your phrase plus synonyms, singulars, plurals and anything before and after the term. Exact is just the exact nothing more or nothing less and Negatives also work the same way. If you wish to put in a singular then you have to put in singular as well. In case you go for negative match you will not have exact match for the same term. Google believes that a plural and singular keywords to be two separate words. Negatives could be done at the ad group and Campaign level!

Yahoo Phrase – Advanced, Standard, Excluded Words. Here Yahoo does not have any exact match. Advanced is simply like Google Broad and even standard is just like Google broad. But with Yahoo if you put in negative keyword match it would not be excluded if you have it as advanced or standard match. In case you put singular it would exclude the plural. Not like Google, Yahoo singular and plural keywords to be the same keywords and cannot be separated. Negatives could be done at the account level and ad group level only!

Of course there are many other differences like geo targeting, campaign settings and more, but these 2 I found it not very obvious in my understanding. However, if you are a newbie then I would say go try out Yahoo first because it is comparatively easier to get your ads placed then Adwords. Google AdWords is capable of delivering a lot of traffic, but their “quality score” formula makes it difficult for some people to get their ads shown on Google. Ensure you have a good stats program so you would know what the traffic does once it enters your site.

On the same day that the 150-year-old Rocky Mountain News announced that it was shutting down effective Friday for lack of revenue, Google News confirmed its plan to sell AdWords placement on its Google News searches.

The ads, which officially debuted Thursday, work as AdWords usually do, serving up pages related to the search terms (rather than news results from specific publications). Josh Cohen, a business product manager for Google, described the results as "similar to what you see on regular Google searches or Google Book Search."

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Google AdWords is a pay-per-click advertising tool run by the search engine Google. A business creates text advertising copy and then picks keywords and key terms that define the business and the target markets they want to reach. That business then bids on how much they are willing to pay for that keyword to appear on a Search Engine Results Page (SERP).

The more a business pays per keyword, the higher the ad will appear in the results. Best of all, the business isn’t charged for the ad to appear on the SERP. They are only billed when the ad link is clicked, taking the visitor to the business site. Before getting into the specifics of Google AdWords though, here is a brief history of pay-per-click (PPC) advertising.

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If you are looking to make money online with Google Adwords then you must be capable to write effective ads. As you are eligible to have only few amount of space to create your advertisement, you must make sure to deliver your message to people powerfully and rapidly in order to capture their attention and get your appreciated click-thru. However, winning pay-per-click game is quite intricate and needs great amount of focus. So how do you write effective ads? First thing you need to do is to put yourself in to viewer’s shoes.

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Google AdWords Credits: $25.00
Promotional Code: 905624973143 (Updated)

Note: Promotional credit must be applied to a new AdWords account within 15 days of account creation and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 activation fee. Offer valid only for sign ups through the URL provided for the promotion.

Source: GoDaddy Web Hosting

Google AdWords Credits: $25.00
Promotional Code: 138614983861 (Updated)

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