Google AdWords gives you a cost-effective way to advertise your business on Google

Google AdWords is a proven, cost-effective way to get your business noticed and drive interested customers to your site. Just set up your AdWords ad campaign, control the price that you want to pay for each click and keyword, and you’ll soon see customers interested in your product or service coming to your website.

• Show your ad to prospective customers looking for your services or products.
• Once you are setup, only pay for your ad when someone clicks on it.
• Have complete control over your ad campaigns and budget.
• Target your ads by region, state, city, or neighborhood, or run a broader campaign.

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Yahoo has taken the “beta” label off its new mail. Here’s an overview from the Yodel Anecdotal blog. The new Yahoo Mail, said Yahoo, offers new speed and performance enhancements as well as an expansion of the search refinement features.

Yahoo! Mail and its biggest competitors, Google Inc.’s Gmail and Microsoft Corp.’s Hotmail, are adding features to attract and keep users. Yahoo is the first of the three to offer free text messages, after adding more storage and instant messaging in February to match some features provided by its rivals.

Arguably the most interesting aspect of the new features is the inclusion of the capability of sending text messages to mobile phones from Yahoo Mail. The service is currently available to mobile phone users in the US, Canada, India and the Philippines.

The text messaging feature is integrated into the interface and works in almost exactly the same way as standard emailing, but users enter a phone number instead of an email address. Each message is limited to 150 characters.

Unlike a traditional email inbox, the system creates an instant message style interface to allow users to track the course of the conversation.

Users also have the option of connecting to their contacts via Yahoo Messenger or Windows Live Messenger through the Mail interface.

They can also convert email messages into IM chats or switch to a text message dialogue if the person they are chatting to comes online or goes mobile.

Moreover, in the U.S., the new Yahoo Mail will also gain a feature called Shortcuts that has been available in the “classic” version of the service. This feature lets the system automatically recognize things such as dates and addresses, giving people the option of adding the information to their Yahoo Calendar or Contacts list, launching Web searches and displaying a map inside the Yahoo Mail interface.

What is Tafiti according to Microsoft?

Tafiti, which means "do research" in Swahili, is an experimental search front-end from Microsoft, designed to help people use the Web for research projects that span multiple search queries and sessions by helping visualize, store, and share research results. Tafiti uses both Microsoft Silverlight and Live Search to explore the intersection of richer experiences on the Web and the increasing specialization of search.

Tafiti, is an experimental demonstration site that combines Live Search with Silverlight and has just been launched. Here is the screen shot of the  search results.

Tafiti uses Silverlight 1.0 RC and AJAX to provide rich, cross-platform user experiences.

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With information available anywhere, you need to make sure that you attract them first with a rich content. Instead of trying to impress your visitor using tough language, try to communicate with them with a simple style that catches the attention of your visitors.

Foremost of all, know who your customers are and try to come out with topics that are of interest to them. Keep in mind that the visitor would not be reading the entire content of the webpage. He would be searching for something that is beneficial to him and at the first glance if he don’t find it he would move over to other pages. So do every possible thing to serve the need of your visitor.

The first few lines on your page must prove that you are different from others. Focus on helping the customers realize on the benefits that they are going to attain.

The steps in creating a webpage would include finding out a main theme for your website which should be followed by a list of sub topics. Each sub-topic should be evaluated with care as to whether it pertains to the main theme. Then decide on which topic is to be treated first. Then in the order of their importance find articles for your topics.

It is not necessary that you should write the entire articles by yourself. You can have a ghost writer or borrow articles from sites that provide thousands of free articles on just any topic of your interest. You can find these articles at Ezine Articles, Article City, Find Articles, and Go Articles. Once you have the relevant articles the next step is to create a webpage with each article. Also create an article table of content to make it easier for your visitor to properly navigate to find what they want.

It is also very important that you keep the contents of your website updated.

Sponsored Search from Yahoo! Search Marketing places ads for your business in search results on the Web’s most popular destination, enabling you to reach more customers.

Why use Sponsored Search?

Sponsored Search is a great way for you to connect with the ideal customers-the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.

Why Yahoo! Search Marketing?

• Yahoo! is the #1 online destination in the U.S.
• 51 million active users visit Yahoo! each day.
• 88.7 million unique users visit the Yahoo! home page every week-more than any other web site.
• An average user on Yahoo! has 309 page views per month.

When you consider the potential available through Yahoo!, it just makes sense to start using search marketing-and sign up for Sponsored Search.

Get Yahoo! Search Marketing $100 Credit here.

* Offer open to new Sponsored Search advertisers only. (A new advertiser is one who has not advertised with Yahoo! Search Marketing for the past 13 months). Each account requires a non-refundable $30 initial deposit. Advertisers signing up for Self Serve will receive a $100 credit into the account. Advertisers signing up for the Assisted Setup service will receive $199 off the $199 service charge. In each case, initial credits are non-refundable and will be applied to click charges. There is a minimum bid requirement of $0.10 per click-through. Limit one offer per customer, and one use per customer on a single account. Sellers of certain legally restricted products may require third party certification at extra cost. Search listings subject to editorial review. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. Other terms and conditions may apply; see Advertiser Terms and Conditions when you sign up.

Each account requires a non-refundable $30 initial deposit. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require third-party certification at extra cost.

You receive a full campaign proposal in 2-5 business days.

Source: Pay Per Click Ads from Yahoo! Search Marketing

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Why Microsoft adCenter?

Key Benefits of Search Advertising

It’s affordable.
It can bring traffic to your site.
It can generate leads.
It helps build awareness of your products and services.
It allows you to measure and track your campaign.

Let Microsoft adCenter Be Your Ticket to Success

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