Getting accepted into CPM banner ad networks is many times a big problem faced .There can be many reasons decline in the acceptance level of the blog into an ad network. Some of the most obvious reasons are getting discussed below in which I have tried to give a solution to this problem.

1. The very first thing giving a positive impression is its outlook. It should have professional outlook to reap maximum benefits.
2. The next thing which I feel important is the content of the blog.There are a number of checks by the advertising network to see the suitability and sustainability of the topic as well as its type which means editorial style used by it and its length. The originality of the blog is also checked to see if its not imitated one. Therefore one needs to be careful while designing it. The blogs with the most relevant content to their advertisers is always preferred . I know about some of the ad networks who are very specific regarding the quality of the content i.e. they have their emphasis on the writing skills of the content, its active user base etc. This is done to maintain the novelty of their ad network so that it does not gets filled up with trash only.  Every network has its own set of standards for different purposes-let it be for adult content or the language being used.
3. I have seen ad networks rejecting the blogs that are hosted on free services and the ones which they feel to be personal.
4. Many sites have objection with the type of the site e.g. the forums are sometimes difficult to accept because of their long lengths and their frequent ad blindness.
5. Sometimes the most obvious reason for declining the ad can  be that it is already loaded with too many ads
6. Language also act as a barrier as non-English ads are not accepted in usual.
7. Most of the ad networks serve only US traffic so if your site has more non-US traffic then your ad will get abandoned.
8. Having sufficient traffic is a prerequisite for getting the ad accepted and the ad networks also have devices like Alexa have an eye on the traffic.

Some of the reasons suggested by me might seem to be absurd. But the easiest way for getting accepted according to me is to design the site professionally and increase its traffic .In addition to this one should always keep on experimenting with new ideas.

Related Posts